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FIRSTBANK’S FIRSTADVANCE – FINANCIAL EMPOWERMENT FOR GOOD REASONS
Ade is a hardworking father in Lagos. Recently, fate dealt him a heavy blow when his young son, Tunde, fell scarily ill. Tunde’s illness struck suddenly, sending shockwaves through Ade’s world. As he watched his son grow weaker on a hospital bed with each passing hour, Ade felt an overwhelming sense of helplessness. The medical bills pushed to him only added to his despair, threatening to drown him. Ade found himself grappling not only with the fear of losing his beloved son but also with the burden of financial strain.
Desperate, Ade turned to FirstAdvance, a lifeline in his time of need. With its swift and convenient loan service, Ade was able to access the funds he so desperately required to pay for Tunde’s medical bills. Amid his darkest hour, FirstAdvance offered that lifeline, the ray of light that pierced through his despair.
Slowly but surely, Tunde improved; his emaciated body grew stronger with each passing day. And as he watched his son’s health gradually return, Ade knew that FirstAdvance had not only helped save Tunde’s life but had also given him permanent hope in times of financial challenges.
In diverse situations of need, a growing number of FirstBank account holders are finding solace in FirstAdvance, and for good reason – financial empowerment.
In the dynamic landscape of finance, digital lending has emerged as a vital tool for economic empowerment, especially in developing economies. Recognising this, First Bank of Nigeria Limited, a pioneer in financial inclusion services, has introduced FirstAdvance, a groundbreaking digital lending solution aimed at providing convenient and swift access to cash for salary earners awaiting payment of their salaries.
FirstAdvance caters to the needs of salary earners whose accounts are domiciled with FirstBank and have received regular salaries for the past two months or more. This innovative product ensures quick access to funds with maximum amounts varying based on the chosen variant. For the 30-day variant, customers can access up to 50% of their net monthly income, with a maximum limit of N1,000,000, while the 3-month variant allows for up to N2,000,000, subject to 75% of the net monthly salary.
The process of availing FirstAdvance is seamless and can be initiated via the bank’s digital channels, either by dialing *894*11# and selecting FirstAdvance on USSD or through the user-friendly FirstMobile App. What sets FirstAdvance apart is its user-centric features such as:
Swift Processing: With FirstAdvance, obtaining a loan is as quick as a minute, ensuring timely assistance during financial emergencies.
Flexible Tenor: Customers can choose between a 30-day or 3-month repayment period, aligning with their pay cycle for added convenience.
Transparent Fees: FirstBank ensures transparency by collecting all fees, including interest rates, upfront upon loan disbursement, empowering customers with clarity and predictability in their financial transactions.
Automated Risk Acceptance: The Risk Acceptance Criteria for FirstAdvance is automated, streamlining the process and ensuring fair assessment without unnecessary delays.
Continuous Support: Beyond FirstAdvance, FirstBank extends its support to customers across all income bands with offers like Personal Loan Against Salary (PLAS), providing long-term loan solutions with convenient repayment plans of up to 60 months. The maximum amount a customer can get on PLAS is N100m.
Since its inception, FirstAdvance has witnessed remarkable success, with over 450 thousand unique customers benefiting from over 9.4 million successful transactions, totaling over 225 billion naira in disbursed loans.
Although digital lending has become ubiquitous, FirstAdvance stands out to be among the most competitive in the industry.
In an era marked by digital transformation, FirstBank remains at the forefront, leveraging technology to deepen financial inclusion and empower individuals and households across Nigeria. Whether it’s addressing immediate financial needs or providing long-term financial solutions, FirstBank continues to be a trusted partner in the journey toward economic prosperity.
For salary account holders with FirstBank seeking quick and hassle-free access to loans, FirstAdvance stands as a reliable solution. Dial *894*11# or initiate your loan request via the FirstMobile App today and transform your financial goals into reality with FirstBank.
In times like these, when inflation is eroding Nigerians’ wealth daily, there will always be an increasing need for that lifeline. FirstAdvance, powered by FirstBank, stands ready to continually meet its customers’ financial needs during that time of need, literally within one minute.
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ZENITH BANK RENEWS COMMITMENT TO CHILDREN WITH EDUCATION, INCLUSION & OPPORTUNITY AT THE CORE
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Much more than commemorating the annual Children’s Day marked every May 27, Zenith Bank Plc is championing thenarrativethatchildrenarethetrueleadersoftomorrow.TheBankhasdeepeneditsinvestmentincarefullycuratedinitiativesthatelevatechildrenacrosseducation,financialliteracy,health,digitalinclusion,andsocialprotection,building a generation equipped to thrive and lead. For Zenith Bank, every child matters, and the Bank’s footprint reflectsa deliberate, pan-African strategy to nurture potential from the earliest age.Zenith Bank has been the financial institution partner to Kiddies Corner on Inspiration 92.3FM Lagos for over threeyears, anchoring the Tuesday edition and Zenith Financial Literacy Friday show. The programme blends spelling beecontestswithfinancialliteracyquestions,creatingawarenessandonboardingchildrenintotheZenithChildren’sAccount (ZECA). This partnership came alive at the Inspiration FM Children’s Day Carnival on Saturday, May 23, 2026,whereZenithBankhostedover1,000childrenandtheirparents,celebratingZECAwinnerswithgames,skits,andZenith Bank branded gifts.The Bank’s Zenith Financial Literacy Week, held quarterly, takes this mission into select schools across all 36 statesandtheFCT.Studentsaretrainedonsavings,budgeting,basicinvestments,anditsretailproducts,withthetopperformer in each school awarded N50,000. Complementing this is the Bank’s nationwide Financial Literacy ProgramundertheCBN-mandatedGlobalMoneyWeek,whichin2025alonereached3,622studentsacross22LGAs,deploying 137 bank employee volunteers as educators.In alignment with the United Nation’s (UN) Sustainable Development Goal (SDG) 4 on Quality Education, Zenith Bankhasdonatedstate-of-the-artICTcentresandcomputersystemstoschoolsanduniversitiesnationwide,includingaComputerCentretoBamainaAcademy,Dutse,JigawaState.Itstransformativeinterventionsincludefullyequippedlibraries,vocationalfacilities,andlarge-scaleschoolrenovations,fromOjotaSecondarySchoolandVictoriaIslandSecondary School in Lagos to Hugallawa Primary School in Jigawa. Targeted financial support further breaks barrierswith N1 million cash donation to Louisville Girls High School, Ijebu-Itele, supporting girl-child education; infrastructureupgrades at Maryland Comprehensive Secondary School; a N1 million scholarship endowment for St. Francis CatholicSecondary School; and support for the North-East Children’s Fund to aid education in conflict-affected communities.Through its Primary Healthcare Centre Initiative across all 774 LGAs, Zenith Bank educates parents on early childhoodsavings during routine visits, linking health and financial well-being. The “PAD-A-QUEEN” Initiative commemorates theInternational Day of the Girl Child, reaching5,000 girls in 10 schools withsanitary pads, hygiene kits, and menstrualhealth education to keep girls in school and promote SDGs 3, 4, and 5.The Bank’s compassion extends to the most vulnerable. At Bethesda Home and School for the Blind, Idi Oro, Lagos,Zenith donatedbraille materials,food, and toiletries.For the2026 InternationalDay forStreet Children,it partneredwithBosco Child Protection Centre on medical check-ups, food, clothing, and counseling. Annual Christmas Charity Visits toorphanagesdelivercash,toys,andessentialsupplies,whilesupportfortheSmileandShineChildrenFoundation’sStrive Conference empowers over 2,000 adolescents with life skills and leadership training.Commenting on the Bank’s intentionality towards the development of children, Dame Dr. Adaora Umeoji, OON, GroupManaging Director/CEO, ZenithBank Plc, said, “AtZenith Bank, weare deliberate about initiativesthat elevate childrenbecausetheyarenotjustourfuture,theyareourpresentresponsibility.AsWhitneyHoustonsopoignantlysang,‘Ibelievethechildrenarethefuture,teachthemwellandletthemleadtheway.’Thatisthephilosophydrivingourinvestmentsineducation,financialliteracy,health,anddigitalinclusion.FromKiddiesCornertoICTcentres,fromPHCs to orphanages, we are teaching them well, equipping them early, and giving them the tools to lead. Zenith Bankrenews its commitment to every Nigerian child, to nurture their dreams, protect their dignity, and secure their tomorrow.”Championing youth expression, the Zenith Annual Youth Parade, hosted by the Bank for 19 years, stands as a flagshipCorporate Social Responsibilityinitiative. Bringing togetherthousands of childrenand teenagers in avibrant showcaseof unity and discipline, the parade has remained dedicated since inception to the vital mission of supporting, nurturing, -
andempoweringtheNigerianchild,reinforcingtheBank’sbeliefthatleadershipislearnedearlythroughteamwork,confidence, and celebration of young Nigerian identity.ForZenithBank,Children’sDayismorethanadateonthecalendar.Itisadailypledgetoempower,protect,andprepareNigeria’schildrenforleadership.Fromclassroomstocommunities, the Bank’s initiatives are teaching them welland letting them lead the way because the future belongs to children who are equipped today.

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ZENITH BANK APPOINTS ENGR. MUSTAFA BELLO AS CHAIRMAN AT ANNUAL GENERAL MEETING
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ZENITH BANK EXPANDS FOOTPRINT WITH CÔTE D’IVOIRE SUBSIDIARY LAUNCH
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Zenith Bank Plc has announced the opening of its Côte d’Ivoire subsidiary, marking a pivotal achievement in the Group’s Pan-African expansion strategy.The official opening ceremony, scheduled to hold on Wednesday, April 29, 2026, is expected to attract senior government officials and regulators from Nigeria and Côte d’Ivoire, continental business leaders, and members of the diplomatic community, highlighting the strategic economic ties and investment opportunities between the two markets.The new subsidiary, licensed in December 2025 by the Ministry of Finance and Budget, Republic of Côte d’Ivoire, and regulated by the UMOA Banking Commission, will commence operations from its headquarters at SCI Wall Street, Avenue Noguès, Plateau, Abidjan.The launch represents a strategic move to deepen the Bank’s presence in Francophone West Africa and strengthen financial intermediation within the West African Economic and Monetary Union (WAEMU). Positioned as a gateway for cross-border trade and investment, Zenith Bank Côte d’Ivoire will focus on corporate banking, trade finance, local and offshore banking services, and structured financial solutions tailored to businesses operating across Africa and internationally.Commenting on the launch, the Group Managing Director/CEO, Dame Dr. Adaora Umeoji, OON, said: “From the very beginning, our Founder and Chairman, Jim Ovia CFR, set out to build a truly global brand with a strong presence across Africa and key international markets. The launch of Zenith Bank Côte d’Ivoire is a bold step in realising that vision; opening a strategic corridor into Francophone West Africa and reinforcing our commitment to facilitating trade, investment, and enterprise growth across the continent. As we continue to expand thoughtfully and strategically, we remain focused on delivering world-class banking solutions that connect African businesses to global opportunities.”The new subsidiary will be headed by MD/CEO Mr. Cédric Tano, a seasoned banking executive with over two decades of experience. Speaking ahead of the official opening, he said “We are proud to establish Zenith Bank’s presence in Côte d’Ivoire at a time of strong economic growth in the country and increasing regional integration. Our focus is to showcase the Zenith brand as a customer-centric institution that combines global best practices with deep local insight. We are well positioned to support businesses with innovative financing solutions, facilitate cross-border trade, and contribute meaningfully to the growth of the Ivorian economy and the wider WAEMU region.”The Côte d’Ivoire launch forms part of Zenith Bank’s broader continental growth strategy. In addition to the Anglophone countries where it currently operates, and in line with the expansion into the Francophone market, the Bank has commenced its entry process into the CEMAC (Central African Economic and Monetary Community) region, with Cameroon as the focal point. With a footprint already spanning Nigeria, Ghana, Sierra Leone, The Gambia, the United Kingdom, France, the UAE, and China, Zenith Bank continues to bridge African markets with global opportunities, enabling seamless trade and financial connectivity across the continent and beyond.
Founded in 1990, Zenith Bank has grown into one of Africa’s most respected banking institutions, boasting a robust capital base and a consistent track record of strong financial performance. For 16 consecutive years, the Bank has held the record of highest Tier-1 capital in the Nigerian banking industry. Built on the foundation of People, Technology, and Service, Zenith Bank continues to deliver innovative financial solutions while maintaining a disciplined approach to growth and risk management. Its performance has earned it numerous local and international recognitions and endorsements.
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