Connect with us

brand

P+ Measurement Services launches Media Monitoring and Evaluation Support for MSMEs in Nigeria

Published

on

Nigeria’s leading and foremost media intelligence agency, P+ Measurement Services partners Africa’s leading Opportunities and Resource Platform for Micro, Small and Medium Enterprises, MSME Africa to launch a tailored Media Monitoring and Evaluation Services for MSMEs in Nigeria. The service, which is the first of its kind in the Nigerian Media Monitoring and Evaluation Industry will enable small and medium-sized businesses to monitor and measure their media performance, keep track of their media exposures as well as performance of their selected competitors to remain competitive and relevant in their market, at the same time maintain a close watch on regulators, and industry activities to avoid doing business in isolation. Also, the service will assist owners of small and medium-sized businesses to plan, strategize and make business decisions from a data-oriented point of view when managing their media reputation, performance, and PR operations. This solution has been uniquely tailored to meet the Monitoring and Evaluation needs of MSMEs in Nigeria at low-budget.

Micro, Small and Medium Enterprises stand to benefit; human-curated daily news alert of their businesses, competitors, industry and key topics in the media, dedicated account executive will be assigned, customized monthly media evaluation & performance report, instant negative media alerts and email/phone and live chat support.

In a time where businesses are faced with many uncertainties that may negatively affect reputation, the worries of the high cost to monitor, measure and keep abreast of industry happenings should not be a reason for MSMEs to be caught unawares. Hence, the reason why we have provided a flexible and cost-effective answer for small and medium-sized brands to access the endless benefits that come with media measurement and evaluation.

Speaking about the launch of the new service, the Business Manager at P+ Measurement Services, Abidemi Animashaun, said, “the service is very essential because we want to encourage and create an avenue for smaller businesses to use media data to make data-driven decisions in managing their media reputation and staying ahead of their competitors for survival and sustainability. We advised every MSMEs in Nigeria to key into this service without being discouraged by the costs involved. Hence, the reason why this solution is budget-friendly”, he added.

Founder of MSME Africa, Seye Olurotimi stated “we are delighted to partner with P+ Measurement Services on this laudable initiative as we believe that Media monitoring, measurement and evaluation should not be the exclusive preserve of the big brands and big corporate. We believe that a sizeable number of the 41.5 million MSMEs we have in the country should be able to take advantage of this budget-friendly service “.

 

 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

brand

GTBANK NAMED BEST OVERALL PERFORMING BANK IN NIGERIA IN THE BANKER’S TOP 1000 WORLD BANKS RANKINGS 2026

Published

on

Guaranty Trust Bank Ltd (“GTBank” or the “Bank“), the flagship banking subsidiary of Guaranty Trust Holding Company Plc (“GTCO” or the “Group“), has been named the Best Overall Performing Bank in Nigeria in The Banker magazine’s Top 1000 World Banks Rankings 2026.

The recognition reaffirms GTBank’s position as one of Nigeria’s leading financial institutions and reflects the Bank’s consistent delivery of strong financial performance, operational excellence, and sustainable growth. The rankings evaluate banks globally using audited financial results, assessing institutions across financial strength, operational efficiency, risk management, liquidity, growth, and profitability.

GTBank ranked 1st Overall as best performing Bank and also ranked 1st in Efficiency and Soundness. The Bank secured 2nd place in other metrics such as Return on Risk, Liquidity, Growth, Leverage and Profitability, demonstrating exceptional performance across all major Banking metrics

Speaking on the achievement, Mrs Miriam Olusanya, Managing Director of Guaranty Trust Bank Ltd, said: “Being named the Best Overall Performing Bank in Nigeria by The Banker is a recognition that means a great deal to us, not just because of the prestige of the publication, but because of what it represents; the hard work of our People, the loyalty of our Customers, and the strength we continue to draw from being part of the Group. Ranking 1st in Overall Performance, Efficiency, and Soundness reflects our disciplined approach to banking, the synergies we harness across the GTCO Group, and our relentless focus on delivering real value. We do not take this recognition for granted. It deepens our resolve to keep raising the bar, to serve our customers better every day, and to remain a Bank that consistently delivers value to all its stakeholders, and to the GTCO Group we are proud to belong.”

This recognition reinforces GTBank’s position as one of Africa’s leading Banking franchises and reflects the strength of its business model, disciplined execution, and sustained investment in innovation. It adds to the Bank’s growing portfolio of international accolades and underscores its enduring commitment to delivering exceptional customer experiences, driving sustainable growth, and creating long-term value for customers, shareholders, and the communities it serves.

Continue Reading

brand

GTCO Launches Second Edition of #BeatTheDistance Initiative, Donating 3,000 Bicycles Across Six States in Nigeria

Published

on

Guaranty Trust Holding Company Plc (“GTCO” or the “Group”) has announced the 2026 rollout of its social impact initiative called #BeatTheDistance.This is a nationwide intervention aimed at supporting school children in underserved communities through the provision of bicycles to ease their daily commute to school.

Marking the second edition of the initiative, GTCO will distribute 3,000 bicycles to schoolchildren across six states in Nigeria—Ebonyi, Jigawa, Benue, Oyo, Akwa Ibom, and Ekiti. The programme builds on the impact of its inaugural rollout in 2019 and underscores the Group’s commitment to improving access to education through practical, community-focused interventions.

By helping to reduce the transportation challenges faced by students who travel long distances to attend school, the initiative seeks to improve school attendance, support learning outcomes, and create opportunities for young people to pursue their education with greater ease and confidence.

Speaking on the initiative, the Group Chief Executive Officer of Guaranty Trust Holding Company Plc, Mr Segun Agbaje, said: “Education remains one of the most powerful tools for transforming lives and creating opportunities. Through the #BeatTheDistance Initiative, we are supporting students whose determination to learn is often tested by the distance they travel each day to access education. By providing these bicycles, our goal is to create an environment where more children can achieve their full potential by reducing fatigue, improving attendance at school, and expanding learning outcomes for children of school age.

He further added: “At GTCO, we believe that meaningful impact comes from addressing real challenges within communities. #BeatTheDistance is one of the ways we are investing in the future by supporting young people and helping to create conditions that enable them to succeed. We remain committed to initiatives that promote inclusion, expand access to opportunities, and contribute to sustainable development.”

The initiative forms part of GTCO’s broader commitment to social impact and sustainable development, particularly in the areas of education, youth empowerment, and community advancement. By helping students spend less time commuting and more time learning, #BeatTheDistance continues to deliver practical support where it is needed most, empowering young people to pursue their education and unlock their full potential.

Continue Reading

brand

ZENITHBANKCHAMPIONSTRADEANDINVESTMENTAT6THCANADA-AFRICABUSINESS CONFERENCE

Published

on

  • ZenithBankPlcreaffirmeditscommitmenttoadvancingtrade,investmentandeconomiccooperation
    betweenCanadaandAfricaastheHeadlineConferenceSponsorofthe6thCanada-AfricaBusiness
    Conference, held on Wednesday, 24 June 2026 at Eko Hotel & Suites, Victoria Island, Lagos.
    OrganisedbytheCanada-AfricaChamberofBusiness,theconferencebroughttogetherahigh-level
    Canadian business delegation representing 31 companies, alongside senior government officials, business
    leaders, investors, policymakers, diplomats and development partners. The gathering set out to strengthen
    commercial relations between Canada and Africa and to position Nigeria as a strategic gateway for Canadian
    businesses seeking opportunities across the continent.
    The Canadian delegation comprised companies and institutions operating across financial services, security,
    mining andcritical minerals,legal andprofessional services, infrastructure, technology, healthcare, education
    and clean energy. Among those present were GardaWorld, Dentons, Baywood Group, Element, Trilliant and
    other leading Canadian enterprises exploring commercial opportunities and strategic partnerships in Nigeria.
    The Executive Director of Zenith Bank Plc, Mr. Akin Ogunranti, who delivered the keynote address on behalf
    of the Group Managing Director/CEO, Dame Dr. Adaora Umeoji, OON, described the conference as a timely
    platform for deepening commercial partnerships between Canada and Africa amid shifting global economic
    realities. He underscored Africa’s readiness to lead the next phase of global economic growth, stressing that
    thecontinent now possessestheinstitutions,policy frameworks andpartnershipsrequiredtoturn its immense
    potential into shared prosperity.
    “The question is not whether Africa is rich in potential. It is whether we can turn that potential into prosperity
    our people can feel. For the first time, the answer is yes, because of the machinery we are now building,” he
    said.
    RepresentingtheGovernorofLagosState,HisExcellencyMr.BabajideSanwo-Olu,thePermanent
    Secretary, Ministryof Commerce, Cooperatives, Trade andInvestment, Mr. Babatunde Onigbanjo,reaffirmed
    the State Government’s commitment to fostering an enabling environment for investment and international
    partnerships, and highlighted Lagos’ position as Nigeria’s commercial hub and gateway to African markets.
    “Canada bringstothe tableconsiderable expertise,capital, innovation,and astrong traditionof institution
    building.Africa,andindeedLagos,offerscale.Weoffertalent,creativity,marketopportunitiesandan
    increasingly sophisticated business environment. Together, these strengths create a compelling foundation
    for transformative partnership,” he said.
    Speaking at the event, the Deputy High Commissioner of Canada to Nigeria, Mr. Carlos Rojas-Arbulú, noted
    thattheconferencereflectsthegrowingmomentuminbilateralcommercialcollaborationbetweenboth
    countries. He said: “The relationship between Canada and Nigeria is not new. It is rooted in diplomacy, trade,
    education,culture,migration,andshareddemocraticvalues.Buttoday,Ibelieveweareenteringanew
    chapter: one that is more ambitious, more practical, and more human.”
  • TheChairoftheBoardoftheCanada-AfricaChamberofBusiness,PaulaCaldwellSt-Onge,highlighted
    Nigeria’sgrowing economic significance,saying: “Nigeria’s growth isnot theoretical.It is alreadybeing built by
    Nigerian entrepreneurs, investors, financial institutions, innovators and companies whose ambition reaches
    across Africa and around the world.”
    She also acknowledged Zenith Bank’s role in advancing the conference’s objectives, stating: “Zenith Bank is
    not only oneof Africa’s leadingfinancial institutions, it isthe capital behindwhat you seehere today, and it
    represents the skill, ambition, discipline, innovation and excellence that this conference seeks to showcase.”
    Theconferencefeaturedhigh-levelpaneldiscussionsonCanada-Africacommercialrelations,investment
    opportunitiesacrossprioritysectors,andtheimplementationoftheAfricanContinentalFreeTrade Area
    (AfCFTA). The sessions brought together policymakers, business executives and industry experts to identify
    practicalpathwaysforstrengtheningcommercialpartnershipsandacceleratingsustainableeconomic
    development.
    The conference is expected to strengthen Nigeria’s attractiveness as a destination for Canadian investment,
    while opening new opportunities for technology transfer, private sector collaboration, job creation and long-
    termeconomicgrowth.ItalsoreinforcesNigeria’spositionasastrategichubforbusinessesseekingto
    access opportunities across Africa under the AfCFTA, supporting the country’s ambition to expand its role in
    regional and global trade.
Continue Reading

Trending

Copyright © 2025 Newsthumb Magazine | All rights reserved