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THE VOICE NIGERIA SEASON 3; REFINING CRUDE MUSIC TALENTS
This feature article by Segun Kasali takes a look at how The Voice Nigeria Season 3 is discovering raw music talent in the country and nurturing them into music superstars in the nearest future.
The challenges of cost of production, cost of promotions and especially identification with renowned music record label, amongst others, have been identified as among the many challenges confronting upcoming artistes while making efforts at showcasing their talents. Asides the talent showcase of the craft, music plays a pivotal role at providing employment opportunities for key players in the industry – especially musicians – at making ends meet, whilst contributing their quota to the growth of the industry and the national economy as a whole.
These challenges undoubtedly handicap the young talents from realizing their potentials which invariably translate to debarring them from making meaningful contributions to the country’s Gross Domestic Product as it had been said that the entertainment sector contributed 2.3% (NGN239 billion) to Nigeria’s Gross Domestic Product (GDP) in 2016 and has been one of the priority sectors identified in the Economic Recovery and Growth plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020.
In contributing to the growth of the music industry in the country, The Voice Nigeria was launched on the 10th April, 2016. The Voice Nigeria has since refined and helped unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. The Voice is a multinational singing competition with a television franchise in over 50 countries around the world.
The winner of the maiden edition of the music reality show, Agharese Emokpae was awarded a recording contract, an SUV worth N7 million and a 4-night all-expense paid ticket to Abu Dhabi, courtesy Etihad Airways. Sharing her experience, she noted that that they (participants in the competition) were on a different journey in terms of attention to detail, mentorship by the coaches and the incredible training sessions. All the contestants showed incredible growth personally and professionally with gratitude for the experience, the exposure and the platform which attests to discovering, nurturing and empowering musical talents.
Also, in Season 2 of The Voice Nigeria, Daniel Diongoli, popularly known as Idyl, was announced the winner beating finalists Ebube, Syemca, Wow, Chris Rio, J’Dess, Jahtell and Yimika to win the grand prize of a record deal with Universal Music Africa, a GAC car and an all-expense paid trip to Dubai.
One of the sponsors of this year’s edition, First Bank of Nigeria Limited has expressed its delight over the partnership with UN1TY Limited, organisers of The Voice Nigeria Season 3, as it is poised to empowering and investing in the Nigerian youths and demonstrating its contribution to the projected revenue of 86 million dollars by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy.
Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition closes at 11:59pm on Saturday, 19 September 2020.
The financial institution also stated its unrelenting passion for giving voice to the young and indeed all Nigerians, which would translate to creating employment, economic empowerment in the country.
Expressing her delight on the partnership, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communication, FirstBank said; “FirstBank has given voice to Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”
She concluded that supporting The Voice Season 3 means a lot to the Bank, especially as “it is a demonstration of the bank’s commitment to contributing to the projected revenue of USD86 million by 2021 from Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.”
Sunday Tribune gathered that the registration for The Voice Season 3, which is open to both female and male contestants who are Nigerians and have a government-issued means of Identification, is free. Further to registering, talents are to have a one-minute video singing without a sound track, upload and fill the form on the website.
Talents and fans will go home with over 100million naira in prizes as The Winning Talent of The Voice Nigeria Season 3 will go home with monetary reward, a brand-new car and an international recording contract. The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents and the general public.
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ZENITH BANK RENEWS COMMITMENT TO CHILDREN WITH EDUCATION, INCLUSION & OPPORTUNITY AT THE CORE
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Much more than commemorating the annual Children’s Day marked every May 27, Zenith Bank Plc is championing thenarrativethatchildrenarethetrueleadersoftomorrow.TheBankhasdeepeneditsinvestmentincarefullycuratedinitiativesthatelevatechildrenacrosseducation,financialliteracy,health,digitalinclusion,andsocialprotection,building a generation equipped to thrive and lead. For Zenith Bank, every child matters, and the Bank’s footprint reflectsa deliberate, pan-African strategy to nurture potential from the earliest age.Zenith Bank has been the financial institution partner to Kiddies Corner on Inspiration 92.3FM Lagos for over threeyears, anchoring the Tuesday edition and Zenith Financial Literacy Friday show. The programme blends spelling beecontestswithfinancialliteracyquestions,creatingawarenessandonboardingchildrenintotheZenithChildren’sAccount (ZECA). This partnership came alive at the Inspiration FM Children’s Day Carnival on Saturday, May 23, 2026,whereZenithBankhostedover1,000childrenandtheirparents,celebratingZECAwinnerswithgames,skits,andZenith Bank branded gifts.The Bank’s Zenith Financial Literacy Week, held quarterly, takes this mission into select schools across all 36 statesandtheFCT.Studentsaretrainedonsavings,budgeting,basicinvestments,anditsretailproducts,withthetopperformer in each school awarded N50,000. Complementing this is the Bank’s nationwide Financial Literacy ProgramundertheCBN-mandatedGlobalMoneyWeek,whichin2025alonereached3,622studentsacross22LGAs,deploying 137 bank employee volunteers as educators.In alignment with the United Nation’s (UN) Sustainable Development Goal (SDG) 4 on Quality Education, Zenith Bankhasdonatedstate-of-the-artICTcentresandcomputersystemstoschoolsanduniversitiesnationwide,includingaComputerCentretoBamainaAcademy,Dutse,JigawaState.Itstransformativeinterventionsincludefullyequippedlibraries,vocationalfacilities,andlarge-scaleschoolrenovations,fromOjotaSecondarySchoolandVictoriaIslandSecondary School in Lagos to Hugallawa Primary School in Jigawa. Targeted financial support further breaks barrierswith N1 million cash donation to Louisville Girls High School, Ijebu-Itele, supporting girl-child education; infrastructureupgrades at Maryland Comprehensive Secondary School; a N1 million scholarship endowment for St. Francis CatholicSecondary School; and support for the North-East Children’s Fund to aid education in conflict-affected communities.Through its Primary Healthcare Centre Initiative across all 774 LGAs, Zenith Bank educates parents on early childhoodsavings during routine visits, linking health and financial well-being. The “PAD-A-QUEEN” Initiative commemorates theInternational Day of the Girl Child, reaching5,000 girls in 10 schools withsanitary pads, hygiene kits, and menstrualhealth education to keep girls in school and promote SDGs 3, 4, and 5.The Bank’s compassion extends to the most vulnerable. At Bethesda Home and School for the Blind, Idi Oro, Lagos,Zenith donatedbraille materials,food, and toiletries.For the2026 InternationalDay forStreet Children,it partneredwithBosco Child Protection Centre on medical check-ups, food, clothing, and counseling. Annual Christmas Charity Visits toorphanagesdelivercash,toys,andessentialsupplies,whilesupportfortheSmileandShineChildrenFoundation’sStrive Conference empowers over 2,000 adolescents with life skills and leadership training.Commenting on the Bank’s intentionality towards the development of children, Dame Dr. Adaora Umeoji, OON, GroupManaging Director/CEO, ZenithBank Plc, said, “AtZenith Bank, weare deliberate about initiativesthat elevate childrenbecausetheyarenotjustourfuture,theyareourpresentresponsibility.AsWhitneyHoustonsopoignantlysang,‘Ibelievethechildrenarethefuture,teachthemwellandletthemleadtheway.’Thatisthephilosophydrivingourinvestmentsineducation,financialliteracy,health,anddigitalinclusion.FromKiddiesCornertoICTcentres,fromPHCs to orphanages, we are teaching them well, equipping them early, and giving them the tools to lead. Zenith Bankrenews its commitment to every Nigerian child, to nurture their dreams, protect their dignity, and secure their tomorrow.”Championing youth expression, the Zenith Annual Youth Parade, hosted by the Bank for 19 years, stands as a flagshipCorporate Social Responsibilityinitiative. Bringing togetherthousands of childrenand teenagers in avibrant showcaseof unity and discipline, the parade has remained dedicated since inception to the vital mission of supporting, nurturing, -
andempoweringtheNigerianchild,reinforcingtheBank’sbeliefthatleadershipislearnedearlythroughteamwork,confidence, and celebration of young Nigerian identity.ForZenithBank,Children’sDayismorethanadateonthecalendar.Itisadailypledgetoempower,protect,andprepareNigeria’schildrenforleadership.Fromclassroomstocommunities, the Bank’s initiatives are teaching them welland letting them lead the way because the future belongs to children who are equipped today.

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ZENITH BANK APPOINTS ENGR. MUSTAFA BELLO AS CHAIRMAN AT ANNUAL GENERAL MEETING
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ZENITH BANK EXPANDS FOOTPRINT WITH CÔTE D’IVOIRE SUBSIDIARY LAUNCH
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Zenith Bank Plc has announced the opening of its Côte d’Ivoire subsidiary, marking a pivotal achievement in the Group’s Pan-African expansion strategy.The official opening ceremony, scheduled to hold on Wednesday, April 29, 2026, is expected to attract senior government officials and regulators from Nigeria and Côte d’Ivoire, continental business leaders, and members of the diplomatic community, highlighting the strategic economic ties and investment opportunities between the two markets.The new subsidiary, licensed in December 2025 by the Ministry of Finance and Budget, Republic of Côte d’Ivoire, and regulated by the UMOA Banking Commission, will commence operations from its headquarters at SCI Wall Street, Avenue Noguès, Plateau, Abidjan.The launch represents a strategic move to deepen the Bank’s presence in Francophone West Africa and strengthen financial intermediation within the West African Economic and Monetary Union (WAEMU). Positioned as a gateway for cross-border trade and investment, Zenith Bank Côte d’Ivoire will focus on corporate banking, trade finance, local and offshore banking services, and structured financial solutions tailored to businesses operating across Africa and internationally.Commenting on the launch, the Group Managing Director/CEO, Dame Dr. Adaora Umeoji, OON, said: “From the very beginning, our Founder and Chairman, Jim Ovia CFR, set out to build a truly global brand with a strong presence across Africa and key international markets. The launch of Zenith Bank Côte d’Ivoire is a bold step in realising that vision; opening a strategic corridor into Francophone West Africa and reinforcing our commitment to facilitating trade, investment, and enterprise growth across the continent. As we continue to expand thoughtfully and strategically, we remain focused on delivering world-class banking solutions that connect African businesses to global opportunities.”The new subsidiary will be headed by MD/CEO Mr. Cédric Tano, a seasoned banking executive with over two decades of experience. Speaking ahead of the official opening, he said “We are proud to establish Zenith Bank’s presence in Côte d’Ivoire at a time of strong economic growth in the country and increasing regional integration. Our focus is to showcase the Zenith brand as a customer-centric institution that combines global best practices with deep local insight. We are well positioned to support businesses with innovative financing solutions, facilitate cross-border trade, and contribute meaningfully to the growth of the Ivorian economy and the wider WAEMU region.”The Côte d’Ivoire launch forms part of Zenith Bank’s broader continental growth strategy. In addition to the Anglophone countries where it currently operates, and in line with the expansion into the Francophone market, the Bank has commenced its entry process into the CEMAC (Central African Economic and Monetary Community) region, with Cameroon as the focal point. With a footprint already spanning Nigeria, Ghana, Sierra Leone, The Gambia, the United Kingdom, France, the UAE, and China, Zenith Bank continues to bridge African markets with global opportunities, enabling seamless trade and financial connectivity across the continent and beyond.
Founded in 1990, Zenith Bank has grown into one of Africa’s most respected banking institutions, boasting a robust capital base and a consistent track record of strong financial performance. For 16 consecutive years, the Bank has held the record of highest Tier-1 capital in the Nigerian banking industry. Built on the foundation of People, Technology, and Service, Zenith Bank continues to deliver innovative financial solutions while maintaining a disciplined approach to growth and risk management. Its performance has earned it numerous local and international recognitions and endorsements.
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