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THE VOICE NIGERIA SEASON 3; REFINING CRUDE MUSIC TALENTS

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This feature article by Segun Kasali takes a look at how The Voice Nigeria Season 3 is discovering raw music talent in the country and nurturing them into music superstars in the nearest future.

The challenges of cost of production, cost of promotions and especially identification with renowned music record label, amongst others, have been identified as among the many challenges confronting upcoming artistes while making efforts at showcasing their talents. Asides the talent showcase of the craft, music plays a pivotal role at providing employment opportunities for key players in the industry – especially musicians – at making ends meet, whilst contributing their quota to the growth of the industry and the national economy as a whole.

These challenges undoubtedly handicap the young talents from realizing their potentials which invariably translate to debarring them from making meaningful contributions to the country’s Gross Domestic Product  as it had been said that the entertainment sector contributed 2.3% (NGN239 billion) to Nigeria’s Gross Domestic Product (GDP) in 2016 and has been one of the priority sectors identified in the Economic Recovery and Growth plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020.

In contributing to the growth of the music industry in the country, The Voice Nigeria was launched on the 10th April, 2016. The Voice Nigeria has since refined and helped unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. The Voice is a multinational singing competition with a television franchise in over 50 countries around the world.

The winner of the maiden edition of the music reality show, Agharese Emokpae was awarded a recording contract, an SUV worth N7 million and a 4-night all-expense paid ticket to Abu Dhabi, courtesy Etihad Airways. Sharing her experience, she noted that that they (participants in the competition) were on a different journey in terms of attention to detail, mentorship by the coaches and the incredible training sessions. All the contestants showed incredible growth personally and professionally with gratitude for the experience, the exposure and the platform which attests to discovering, nurturing and empowering musical talents.

Also, in Season 2 of The Voice Nigeria, Daniel Diongoli, popularly known as Idyl, was announced the winner beating finalists Ebube, Syemca, Wow, Chris Rio, J’Dess, Jahtell and Yimika to win the grand prize of a record deal with Universal Music Africa, a GAC car and an all-expense paid trip to Dubai.

One of the sponsors of this year’s edition, First Bank of Nigeria Limited has expressed its delight over the partnership with UN1TY Limited, organisers of The Voice Nigeria Season 3, as it is poised to empowering and investing in the Nigerian youths and demonstrating its contribution to the projected revenue of 86 million dollars by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy.

Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition closes at 11:59pm on Saturday, 19 September 2020.

The financial institution also stated its unrelenting passion for giving voice to the young and indeed all Nigerians, which would translate to creating employment, economic empowerment in the country.

Expressing her delight on the partnership, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communication, FirstBank said; “FirstBank has given voice to Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”

She concluded that supporting The Voice Season 3 means a lot to the Bank, especially as “it is a demonstration of the bank’s commitment to contributing to the projected revenue of USD86 million by 2021 from Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.”

Sunday Tribune gathered that the registration for The Voice Season 3, which is open to both female and male contestants who are Nigerians and have a government-issued means of Identification, is free. Further to registering, talents are to have a one-minute video singing without a sound track, upload and fill the form on the website.

Talents and fans will go home with over 100million naira in prizes as The Winning Talent of The Voice Nigeria Season 3 will go home with monetary reward, a brand-new car and an international recording contract. The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents and the general public.

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GTBank Launches Quick Airtime Loan at 2.95%

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Guaranty Trust Bank Ltd (GTBank), the flagship banking franchise of GTCO Plc, Africa’s leading financial services group, today announced the launch of Quick Airtime Loan, an innovative digital solution that gives customers instant access to airtime when they run out of call credit and have limited funds in their bank accounts, ensuring customers can stay connected when it matters most.
In today’s always-on world, running out of airtime is more than a minor inconvenience. It can mean missed opportunities, disrupted plans, and lost connections, often at the very moment when funds are tight, and options are limited. Quick Airtime Loan was created to solve this problem, offering customers instant access to airtime on credit, directly from their bank. With Quick Airtime Loan, eligible GTBank customers can access from ₦100 and up to ₦10,000 by dialing 73790#. Available across all major mobile networks in Nigeria, the service will soon expand to include data loans, further strengthening its proposition as a reliable on-demand platform.
For years, the airtime credit market has been dominated by Telcos, where charges for this service are at 15%. GTBank is now changing the narrative by offering a customer-centric, bank-led digital alternative priced at 2.95%. Built on transparency, convenience and affordability, Quick Airtime Loan has the potential to broaden access to airtime, deliver meaningful cost savings for millions of Nigerians, and redefine how financial services show up in everyday life, not just in banking moments.
Commenting on the product launch, Miriam Olusanya, Managing Director of Guaranty Trust Bank Ltd, said: “Quick Airtime Loan reflects GTBank’s continued focus on delivering digital solutions that are relevant, accessible, and built around real customer needs. The solution underscores the power of a connected financial ecosystem, combining GTBank’s digital reach and lending expertise with the capabilities of HabariPay to deliver a smooth, end-to-end experience. By leveraging unique strengths across the Group, we are able to accelerate innovation, strengthen execution, and deliver a more integrated customer experience across all our service channels.”
Importantly, Quick Airtime Loan highlights GTCO’s evolution as a fully diversified financial services group. Leveraging HabariPay’s Squad, the solution reinforces the Group’s ecosystem proposition by bringing together banking, payment technology, and digital channels to deliver intuitive, one-stop experiences for customers.
With this new product launch, Guaranty Trust Bank is extending its legacy of pioneering digital-first solutions that have redefined customer access to financial services across the industry, building on the proven strength of its widely adopted QuickCredit offering and the convenience of the Bank’s iconic *737# USSD Banking platform.

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GTCO Proudly Headlines the NPA Lagos International Polo Tournament as Main Sponsor— Championing Great Experiences and Heritage

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Guaranty Trust Holding Company Plc (GTCO Plc) (NGX: GTCO; LSE: GTCO), one of Africa’s leading financial services groups, is proud to announce its continued support as the main sponsor of the NPA Lagos International Polo Tournament, one of Africa’s oldest and most prestigious sporting events. The 2026 edition will be held at the Lagos Polo Club, Ikoyi, from Tuesday, January 27 to Sunday, February 15, bringing together top local and international polo teams and spectators from across the continent and beyond.

The 2026 NPA Lagos International Polo Tournament will feature top‑tier teams competing for major prizes, including the Majekodunmi Cup, Independence Cup, Open Cup, Silver Cup and Low Cup, among others. Guests can expect a fusion of thrilling equestrian action, polo-inspired lifestyle showcase, and curated hospitality experiences. The event will also be livestreamed, allowing audiences online to share in the excitement and spectacle.

Commenting on GTCO’s role as main sponsor of the Lagos International Polo Tournament, Segun Agbaje, Group Chief Executive Officer, said: “This tournament, one of the oldest in Africa, celebrates not only the noble sport of polo but the values we hold dear as a brand: teamwork, discipline, fair play, and a commitment to excellence. Beyond the field, it showcases Nigeria and Africa to a global audience, reinforcing the continent’s place on the world stage. Our longstanding sponsorship of the NPA Lagos International Polo Tournament reflects our conviction that sport can amplify opportunity, foster connections, and deliver world-class experiences for all.”

The NPA Lagos International Polo Tournament has long been celebrated not only for its thrilling competition and equestrian excellence but also for its rich heritage and cultural resonance within Africa’s sporting tradition. GTCO’s sponsorship embodies the Group’s commitment to creating platforms that unite communities and drive social impact across diverse audiences.

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Fidelity Bank appoints Onwughalu as Chairman following completion of Chike-Obi’s tenure

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Tier one lender, Fidelity Bank Plc, has announced the completion of the tenure of Mr. Mustafa Chike-Obi as Chairman of its Board of Directors effective December 31, 2025, and the appointment of Mrs. Amaka Onwughalu as the new Chairman of the Board, effective January 1, 2026.

The board transitions are in alignment with the Bank’s policy and have been communicated to the Central Bank of Nigeria, the Nigerian Exchange Group, and other stakeholders.

Under Mr. Chike-Obi’s leadership, Fidelity Bank repaid its Eurobond, completed the first tranche of its public offer and rights issue that were oversubscribed by 237 percent and 137.73 percent respectively, expanded internationally to the United Kingdom, and received improved ratings from various agencies amongst a long list of achievements. His tenure also saw the Bank strengthen its capital position, record steady growth in customer deposits and total assets, deepen its digital banking capabilities, and enhance its corporate and investment banking proposition. The bank equally made notable progress in governance, risk management, and operational efficiency, all of which contributed to strengthened market confidence and the Bank’s sustained upward performance trajectory.

Reflecting on his tenure, Mr. Mustafa Chike-Obi said, “It has been a privilege to serve as Chairman of Fidelity Bank. The dedication of our Board, management, and staff has enabled us to reach significant milestones. I am confident that the Bank will continue to thrive and deliver value to all stakeholders.”

Mrs. Amaka Onwughalu’s appointment marks a new chapter for Fidelity Bank. She joined the Board in December 2020 and has chaired key committees. With over 30 years of banking experience, including executive roles at Mainstreet Bank Limited and Skye Bank Plc. She holds degrees in Economics, Corporate Governance, and Business Administration, and has attended executive programmes at global institutions. Mrs. Onwughalu is a Fellow of several professional bodies and has received awards for accountability and financial management

“I am honoured to lead the Board of Fidelity Bank at this exciting time. Our recent achievements have set a strong foundation for continued growth. I look forward to working with my colleagues to drive our strategy and deliver sustainable value,” commented Mrs. Onwughalu.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.

The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.

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