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FIRSTBANK POWERS NIGERIA’S DIGITAL LENDING CHARGE WITH FIRSTCREDIT
In the fast-evolving world of digital banking, Nigeria stands on the brink of a financial revolution. As the global pandemic has accelerated digitalization, the need for accessible, efficient, and reliable financial services has never been more crucial. FirstCredit by FirstBank emerges as a groundbreaking digital lending solution designed to meet the demands of Nigerians where the need for quick cash is ticking ever northward.
The shift towards digital banking in Nigeria has been both rapid and transformative. With the increasing penetration of mobile phones and internet access, more Nigerians are embracing digital solutions for their financial needs. This trend has been further amplified by the COVID-19 pandemic, which necessitated minimal physical contact and prompted a surge in digital transactions.
Digital banking offers numerous advantages, including convenience, speed, and accessibility. For many Nigerians, especially those in remote areas, digital banking services have provided unprecedented access to financial tools and resources. However, despite these advancements, a significant gap remains in the availability of quick and hassle-free credit facilities. This is where FirstCredit steps in.
In a country where traditional lending processes are often bogged down by paperwork, collateral requirements, and lengthy approval times, FirstCredit emerges as a beacon of innovation. It addresses several critical needs, including:
Accessibility: Many Nigerians still lack access to traditional banking services. FirstCredit bridges this gap by offering loans that can be accessed from anywhere, anytime, using a mobile phone or tablet. There is no need to visit a bank, making it an ideal solution for those in remote or underserved areas. You do not need a smartphone to access FirstBank’s FirstCredit.
Speed: In a fast-paced economy, waiting weeks for loan approval is not feasible for many individuals and businesses. FirstCredit ensures that loan applications are processed swiftly, with funds disbursed immediately upon approval. This quick turnaround is crucial for addressing urgent financial needs.
Simplicity: Traditional loans often require extensive documentation and collateral, which can be a barrier for many. FirstCredit simplifies the process by eliminating these requirements. All that is needed is an active mobile number registered for USSD banking and a history of regular account transactions with FirstBank.
Flexibility: With a maximum loan amount of N300,000 and a flexible repayment tenor of up to 30 days, FirstCredit offers terms that are adaptable to the borrower’s needs. The flat interest rate of 8% and a 5% insurance fee per transaction are straightforward and transparent, ensuring borrowers are fully aware of the costs involved.
Features of FirstCredit
First Credit is designed with user convenience and financial inclusivity at its core. Here are some of its standout features:
Easy Access via USSD: Customers can apply for loans by simply dialing *894# and following a few straightforward steps. This USSD code is accessible on any mobile device, ensuring that even those without smartphones can benefit from the service.
No Documentation or Collateral: The absence of cumbersome paperwork and collateral requirements makes the application process smooth and accessible.
Immediate Disbursement: Once approved, the loan amount is credited to the borrower’s account immediately, providing instant financial relief.
Flexible Repayment: Borrowers have the option to repay the loan before the 30-day tenor, allowing for flexibility based on their financial situation.
Eligibility Criteria: To qualify, customers must have been in a relationship with FirstBank for at least six months, have a valid BVN, a good credit history, and use the mobile number registered for USSD banking. Regular account transactions further enhance eligibility.
The introduction of FirstCredit marks a significant milestone in Nigeria’s digital banking journey. As digital lending becomes more embedded in the financial ecosystem, it promises to unlock new opportunities for individuals and businesses alike.
For FirstBank, the move towards digital lending is not just a strategy for retaining market share but also a means to drive business growth and profitability. By leveraging technology, banks can offer personalized, efficient, and scalable financial services that meet the evolving needs of their customers, which FirstBank has leveraged on.
Moreover, the broader adoption of digital lending solutions like FirstCredit can have a transformative impact on Nigeria’s economy. It can empower small businesses with the capital they need to grow, support individuals in financial need, and foster a more inclusive economic environment.
FirstCredit is more than just a lending product; it is a visionary step towards a future where financial services are democratized and accessible to all Nigerians. As digital banking continues to evolve, solutions like FirstCredit will play a pivotal role in shaping Nigeria’s more inclusive and dynamic financial landscape.
Qualitative indicators suggest that FirstCredit has successfully addressed key financial needs in Nigeria. It’s design, focusing on accessibility, speed, and simplicity, aligns well with the demands of the Nigerian market. Continued success can be inferred from its widespread adoption and the broader positive trends in digital lending within the country. And Nigerians can trust that with FirstCredit, there is no ‘wayo’ because it is powered by West Africa premier financial institution and financial inclusion services provider, FirstBank.
Zenith Bank Plc has announced the opening of its Côte d’Ivoire subsidiary, marking a pivotal achievement in the Group’s Pan-African expansion strategy.The official opening ceremony, scheduled to hold on Wednesday, April 29, 2026, is expected to attract senior government officials and regulators from Nigeria and Côte d’Ivoire, continental business leaders, and members of the diplomatic community, highlighting the strategic economic ties and investment opportunities between the two markets.The new subsidiary, licensed in December 2025 by the Ministry of Finance and Budget, Republic of Côte d’Ivoire, and regulated by the UMOA Banking Commission, will commence operations from its headquarters at SCI Wall Street, Avenue Noguès, Plateau, Abidjan.The launch represents a strategic move to deepen the Bank’s presence in Francophone West Africa and strengthen financial intermediation within the West African Economic and Monetary Union (WAEMU). Positioned as a gateway for cross-border trade and investment, Zenith Bank Côte d’Ivoire will focus on corporate banking, trade finance, local and offshore banking services, and structured financial solutions tailored to businesses operating across Africa and internationally.Commenting on the launch, the Group Managing Director/CEO, Dame Dr. Adaora Umeoji, OON, said: “From the very beginning, our Founder and Chairman, Jim Ovia CFR, set out to build a truly global brand with a strong presence across Africa and key international markets. The launch of Zenith Bank Côte d’Ivoire is a bold step in realising that vision; opening a strategic corridor into Francophone West Africa and reinforcing our commitment to facilitating trade, investment, and enterprise growth across the continent. As we continue to expand thoughtfully and strategically, we remain focused on delivering world-class banking solutions that connect African businesses to global opportunities.”The new subsidiary will be headed by MD/CEO Mr. Cédric Tano, a seasoned banking executive with over two decades of experience. Speaking ahead of the official opening, he said “We are proud to establish Zenith Bank’s presence in Côte d’Ivoire at a time of strong economic growth in the country and increasing regional integration. Our focus is to showcase the Zenith brand as a customer-centric institution that combines global best practices with deep local insight. We are well positioned to support businesses with innovative financing solutions, facilitate cross-border trade, and contribute meaningfully to the growth of the Ivorian economy and the wider WAEMU region.”The Côte d’Ivoire launch forms part of Zenith Bank’s broader continental growth strategy. In addition to the Anglophone countries where it currently operates, and in line with the expansion into the Francophone market, the Bank has commenced its entry process into the CEMAC (Central African Economic and Monetary Community) region, with Cameroon as the focal point. With a footprint already spanning Nigeria, Ghana, Sierra Leone, The Gambia, the United Kingdom, France, the UAE, and China, Zenith Bank continues to bridge African markets with global opportunities, enabling seamless trade and financial connectivity across the continent and beyond.
Founded in 1990, Zenith Bank has grown into one of Africa’s most respected banking institutions, boasting a robust capital base and a consistent track record of strong financial performance. For 16 consecutive years, the Bank has held the record of highest Tier-1 capital in the Nigerian banking industry. Built on the foundation of People, Technology, and Service, Zenith Bank continues to deliver innovative financial solutions while maintaining a disciplined approach to growth and risk management. Its performance has earned it numerous local and international recognitions and endorsements.
Guaranty Trust Holding Company Plc (GTCO Plc) is pleased to announce the 9th edition of the GTCO Food and Drink Festival, scheduled to hold from Friday, May 1st to Sunday, May 3rd, 2026, at GTCentre, Plot 1 Water Corporation Drive, Oniru, Victoria Island, Lagos.Geographic Reference
This year’s theme, “Everything Food and Drink,” captures the expansive nature of the Festival experience. It reflects not only the variety of cuisines on display but also the depth of stories behind them. Over the years, the GTCO Food and Drink Festival has grown far beyond a seasonal celebration to become a culturally significant platform where food and drink serve as a meeting point for storytelling, innovation, and opportunity. The Festival will feature 204 free retail stalls, showcasing the rich diversity and creativity of our food culture; from time-honoured traditional dishes preserved across generations, to bold contemporary interpretations of global cuisine, creating space for every flavour, every technique, and every craving to find expression.
Visitors can expect a rich programme featuring interactive masterclasses, live culinary demonstrations, food and wine tastings, and a vibrant marketplace showcasing small and medium-scale food businesses alongside established culinary brands. In addition to its wide range of food and drink offerings, the GTCO Food and Drink Festival is renowned for its family-friendly atmosphere, with a well-equipped play area and a variety of engaging activities for children, ensuring an unforgettable experience for the whole family.
Speaking ahead of the 2026 edition, the Group Chief Executive Officer of GTCO Plc, Segun Agbaje, emphasized the Festival’s continued evolution as both a cultural and economic enabler: “The GTCO Food and Drink Festival has, over the years, become a living expression of what we stand for as an institution: innovation, opportunity, and enterprise that is accessible to all. What makes this platform special is not just its scale, but its humanity. It brings together people from different walks of life around something universal—food and drink—and in doing so, it breaks barriers and builds connections that extend far beyond the event itself.”
Since inception, the GTCO Food and Drink Festival has positioned itself as one of Africa’s most prominent culinary gatherings, attracting participation from across Nigeria and increasingly from the wider continent and diaspora.
Admission remains free and open to all, reaffirming the Festival’s commitment to accessibility as a consumer-focused event that brings people together through food, drink, culture, and enterprise.
For more information on the event, please visit: https://foodanddrink.gtcoplc.com
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