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FIRSTBANK POWERS NIGERIA’S DIGITAL LENDING CHARGE WITH FIRSTCREDIT
In the fast-evolving world of digital banking, Nigeria stands on the brink of a financial revolution. As the global pandemic has accelerated digitalization, the need for accessible, efficient, and reliable financial services has never been more crucial. FirstCredit by FirstBank emerges as a groundbreaking digital lending solution designed to meet the demands of Nigerians where the need for quick cash is ticking ever northward.
The shift towards digital banking in Nigeria has been both rapid and transformative. With the increasing penetration of mobile phones and internet access, more Nigerians are embracing digital solutions for their financial needs. This trend has been further amplified by the COVID-19 pandemic, which necessitated minimal physical contact and prompted a surge in digital transactions.
Digital banking offers numerous advantages, including convenience, speed, and accessibility. For many Nigerians, especially those in remote areas, digital banking services have provided unprecedented access to financial tools and resources. However, despite these advancements, a significant gap remains in the availability of quick and hassle-free credit facilities. This is where FirstCredit steps in.
In a country where traditional lending processes are often bogged down by paperwork, collateral requirements, and lengthy approval times, FirstCredit emerges as a beacon of innovation. It addresses several critical needs, including:
Accessibility: Many Nigerians still lack access to traditional banking services. FirstCredit bridges this gap by offering loans that can be accessed from anywhere, anytime, using a mobile phone or tablet. There is no need to visit a bank, making it an ideal solution for those in remote or underserved areas. You do not need a smartphone to access FirstBank’s FirstCredit.
Speed: In a fast-paced economy, waiting weeks for loan approval is not feasible for many individuals and businesses. FirstCredit ensures that loan applications are processed swiftly, with funds disbursed immediately upon approval. This quick turnaround is crucial for addressing urgent financial needs.
Simplicity: Traditional loans often require extensive documentation and collateral, which can be a barrier for many. FirstCredit simplifies the process by eliminating these requirements. All that is needed is an active mobile number registered for USSD banking and a history of regular account transactions with FirstBank.
Flexibility: With a maximum loan amount of N300,000 and a flexible repayment tenor of up to 30 days, FirstCredit offers terms that are adaptable to the borrower’s needs. The flat interest rate of 8% and a 5% insurance fee per transaction are straightforward and transparent, ensuring borrowers are fully aware of the costs involved.
Features of FirstCredit
First Credit is designed with user convenience and financial inclusivity at its core. Here are some of its standout features:
Easy Access via USSD: Customers can apply for loans by simply dialing *894# and following a few straightforward steps. This USSD code is accessible on any mobile device, ensuring that even those without smartphones can benefit from the service.
No Documentation or Collateral: The absence of cumbersome paperwork and collateral requirements makes the application process smooth and accessible.
Immediate Disbursement: Once approved, the loan amount is credited to the borrower’s account immediately, providing instant financial relief.
Flexible Repayment: Borrowers have the option to repay the loan before the 30-day tenor, allowing for flexibility based on their financial situation.
Eligibility Criteria: To qualify, customers must have been in a relationship with FirstBank for at least six months, have a valid BVN, a good credit history, and use the mobile number registered for USSD banking. Regular account transactions further enhance eligibility.
The introduction of FirstCredit marks a significant milestone in Nigeria’s digital banking journey. As digital lending becomes more embedded in the financial ecosystem, it promises to unlock new opportunities for individuals and businesses alike.
For FirstBank, the move towards digital lending is not just a strategy for retaining market share but also a means to drive business growth and profitability. By leveraging technology, banks can offer personalized, efficient, and scalable financial services that meet the evolving needs of their customers, which FirstBank has leveraged on.
Moreover, the broader adoption of digital lending solutions like FirstCredit can have a transformative impact on Nigeria’s economy. It can empower small businesses with the capital they need to grow, support individuals in financial need, and foster a more inclusive economic environment.
FirstCredit is more than just a lending product; it is a visionary step towards a future where financial services are democratized and accessible to all Nigerians. As digital banking continues to evolve, solutions like FirstCredit will play a pivotal role in shaping Nigeria’s more inclusive and dynamic financial landscape.
Qualitative indicators suggest that FirstCredit has successfully addressed key financial needs in Nigeria. It’s design, focusing on accessibility, speed, and simplicity, aligns well with the demands of the Nigerian market. Continued success can be inferred from its widespread adoption and the broader positive trends in digital lending within the country. And Nigerians can trust that with FirstCredit, there is no ‘wayo’ because it is powered by West Africa premier financial institution and financial inclusion services provider, FirstBank.
FirstBank, the West African premier financial institution and financial inclusion services provider, has emerged as Nigeria’s Best Bank for Environmental, Social, and Governance (ESG) at the prestigious Euromoney Awards for Excellence 2025, held recently in London. This marks FirstBank’s second consecutive win in the ESG category, affirming its leadership in sustainable finance and responsible banking across Nigeria.
The Euromoney Awards for Excellence are regarded as one of the most coveted accolades in the global financial industry. The highly competitive selection process involves rigorous analysis and assessment, measuring performance against strategic and impact-oriented criteria.
The Bank earned the award through its deepened sustainability commitments embedded across its operations and community initiatives. In 2024, FirstBank screened 237 transactions worth over ₦3 trillion for sustainability risks, integrating ESG considerations into its credit framework.
Among its flagship sustainability initiatives, FirstBank commenced a tree planting campaign in partnership with Nigeria Conservation Foundation (NCF), planting over 30,000 trees in 16 locations across Nigeria. This was the first phase of its 50,000-tree initiative, projected to absorb approximately 720 tonnes of CO₂ by the end of 2025, contributing to climate resilience and supporting biodiversity preservation.
FirstBank has been proactive in gender inclusion through the Gender Market Strategy, disbursing over ₦43 billion FirstGem loans to women-led businesses in 2024. The Bank’s commitment to inclusive banking saw a significant increase in the worth of transactions facilitated by FirstMonie agents to over ₦9 trillion.
The Bank prioritises ESG/sustainability capacity building, evidenced by the training of over 9000 employees, and its webinars and workshops reaching over 2,000 SMEs and corporates. The bank’s investment in leadership for over 2,000 female employees through the FirstBank Women Network has demonstrated a dedicated structural commitment to cultivating a knowledgeable and diverse workforce catering to the dynamic ESG landscape.
Commenting on the award, the Chief Risk Officer of the Bank as well as the Chairman of the FirstBank Sustainability Committee, Patrick Akhidenor said, “We are honoured to receive this prestigious award for the second time in a row, which is a validation of our efforts to create a sustainable and inclusive future for all our stakeholders. Our approach to sustainability is hinged on three pillars: education, health and welfare; diversity and financial inclusion; responsible lending, procurement and climate initiatives”
He added: “We remain focused on driving impact through purposeful initiatives and inclusive growth, ensuring that our ESG efforts continue to create meaningful change in communities across Nigeria and beyond.”
The continued success in ESG and sustainability is driven by FirstBank’s vision to be Africa’s bank of first choice, leading with purpose, responsibility, and innovation.
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Photo © 2025 – ASV Photography Ltd.
www.ASVphotos.comZenithBankPlchasbeennamed“Nigeria’sBestBank”attheEuromoneyAwardsforExcellence2025,emergingasNigeria’sstandoutperformer,andclinchingthebiggestandmost coveted country award. The award, which was presented to the bank on Thursday, July17,2025atThePeninsula,London,isatestament to its commitment to delivering exceptionalbanking services, innovative products and superior value to its customers and shareholders.Euromoney’s Awards for Excellence are one of the most highly coveted awards that matter tobanksandbankerswhomatter.TheannualAwardsforExcellencecelebratesfinancialinstitutions that demonstrate leadership, innovation, and resilience in their markets, with thisyear’seditionseeingarecordnumberofover770entriesfromworldclassfinancialinstitutionsincludingHSBC,MorganStanley,CitiBank,Barclays,StandardBankandDevelopment Bank of Singapore (DBS), amongst others.Commenting on the award, the Group Managing Director/Chief Executive of Zenith Bank Plc,Dame Dr. Adaora Umeoji, OON said, “We are absolutely thrilled to be recognized as Nigeria’sBestBankbyEuromoney.Thisawardisnotjustatestamenttoourrelentlesspursuitofexcellence, but also a validation of the unwavering trust and confidence our customers haveplaced in us. We are once again reminded that our success is not just about us, but about theimpact we continue to have on the financial ecosystem. We will continue to work tirelessly tosupportthegrowthanddevelopmentofoureconomyandupholdthehigheststandardsofgovernance, integrity and transparency that has earned us this recognition”.She dedicated the award to Zenith Bank’s customers across the globe for their loyalty, and tothe Founder and Chairman, Jim Ovia, CFR, for his visionary leadership and commitment toexcellencewhichformedthefoundationforthebank’ssuccesses.ShealsothankedtheBoardfortheirguidance,aswellasthestafffortheirunwaveringdedicationtobuildingaformidable and best in class global financial institution that will outlive generations.ZenithBank’strackrecordofexcellentperformancehascontinuedtoearnthebrandnumerous awards including being recognised as the Number One Bank in Nigeria by Tier-1Capitalforthesixteenthconsecutiveyearinthe2025Top1000WorldBanksRanking,publishedbyTheBanker.TheBankwasalsoawardedBankoftheYear(Nigeria)inTheBanker’s Bank of the Year Awards for 2020, 2022 and 2024; Best Bank in Nigeria from 2020to2022, 2024and 2025,inthe GlobalFinance World’sBestBanks Awards;Best BankforDigitalSolutionsinNigeriaintheEuromoneyAwards2023;andwaslistedintheWorldFinance Top 100 Global Companies in 2023.Further recognitions include Best Commercial Bank, Nigeria for five consecutive years from2021 to 2025 in the World Finance Banking Awards and Most Sustainable Bank, Nigeria in theInternationalBanker2023and2024BankingAwards.Additionally,ZenithBankhasbeen -
acknowledgedastheBestCorporateGovernanceBank,Nigeria,intheWorldFinanceCorporateGovernanceAwardsforfourconsecutiveyearsfrom2022to2025and‘BestinCorporateGovernance’FinancialServices’Africaforfourconsecutiveyearsfrom2020to2023 by the Ethical Boardroom.The Bank’s commitment to excellence saw it being named the Most Valuable Banking BrandinNigeria inThe Banker’sTop 500Banking Brandsfor 2020 and 2021,Bank ofthe Year 2023and2024attheBusinessDayBanksandOtherFinancialInstitutions(BAFI)Awards,andRetail Bank of the Yearfor three consecutive years from2020 to 2022 and in2024 at the BAFIAwards. The Bank also received the accolades of Best Commercial Bank, Nigeria and BestInnovation in Retail Banking, Nigeria, in the International Banker 2022 Banking Awards.ZenithBankwasalsonamedMostResponsibleOrganisationinAfrica,BestCompanyinTransparencyandReportingandBestCompanyinGenderEqualityandWomenEmpowerment atthe SERAS CSRAwards Africa 2024;Bank of theYear 2024by ThisDayNewspaper; Bank of the Year 2024 by New Telegraph Newspaper; and Best in MSME TradeFinance,2023byNairametrics.TheBank’sHybridOfferwasalsoadjudged‘RightsIssue/Public Offer of the Year’ at the Nairametrics Capital Market Choice Awards 2025
FirstBank, a leading financial institution and provider of financial inclusion services in West Africa, announces the achievement of ₦1 trillion in cumulative instant digital loan disbursements. This accomplishment further consolidates the Bank’s reputation for innovation, leadership in financial inclusion, and commitment to customer empowerment within.
Since its inaugural digital loan in August 2019, FirstBank has developed an unconventional and robust digital lending ecosystem designed with Artificial Intelligence and Machine Learning, to improve access to finance, especially to the high-risk customer segment. The Bank created a multi- channel loan disbursement service that requires no collaterals, zero documentation and is void of human interactions. Through its FirstAdvance, FirstCredit and AgentCredit products, 1.5 million unique borrowers enjoyed instant and secure access to credit. This is irrespective of whether they are salary earners, non-salary earners, or micro business owners. They also have the convenient options of accessing these loans through platforms such as *894# (FirstBank’s USSD service), FirstMobile, LitApp and the FirstMonie Agent App.
Regarding this milestone, Chuma Ezirim, Group Executive, e-Business & Retail Products at FirstBank, stated: “This success underscores our ongoing commitment to innovation and a customer-focused approach, which are central to FirstBank’s core values. Beyond achieving substantial figures, we remain dedicated to fostering opportunities for financial independence across Nigeria in particular, and in Africa at large.’’
He added, “We value the trust our customers place in us to support their financial aspirations. Our efforts to advance digital lending will persist, especially to the excluded and underserved customer segments, while effectively managing risks in the process.”
FirstBank currently disburses about N1 Billion daily in digital loans, demonstrating its commitment to fostering an inclusive, technology-driven future for Nigerians. By consistently investing in advanced technologies and developing customised financial solutions, the Bank seeks to improve the financial well-being of individuals and businesses across the nation.
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