brand
Glo enchants subscribers with techy TVCs
Globacom has rolled out three enchanting television commercials to give wings to its products and services and create buzz among its various customers and other stakeholders.
The brand new TVCs currently enjoying airplay across Nigeria celebrate the techy ‘magic’ telecom subscribers can enjoy with the power of Glo 4G.
The first to be released was the 3D animation video featuring the masked one, Lagbaja, with his trademark talking drum and velvety-voiced Yemi Alade. This TVC got a lot of tongues wagging as Nigerians, especially techy youths, were tickled by the video.
The video opens with the computer generated characters of Yemi Alade and Lagbaja waltzing to Afrocalypso music popularized by him. They move to the lyrics powered by Yemi Alade who hit unimaginable music notes, complemented by the talking drums, while Lagbaja’s guttural voice acts as chorus. “Awesome, awesome.. mo so fun e… I need you, and you need me… awesome…ebube… awesome… e-bu-be-!..” they sing in the TVC.
Two commercials, dubbed “Emoji” and “Smart Home”, which equally demonstrate the effectiveness, dynamism and power of contemporary technology, aided by the social media, were thereafter rolled out by Globacom. The Emoji commercial conveys the various emotions of netizens whilst responding to issues and begins with the protagonist, a female, receiving a notification on her smartphone that “the party is banging”. The notification galvanizes her into action as she jumps on a motorbike, excited to join the fun.
As a result of this, the business man she was discussing with before receiving the notification is agitated and shouts “Na wa o!” in frustration as he repeatedly hits his knee on literally getting a red card through a bad telecommunication experience. The clip morphs into a football field where a player angrily storms out of the field, kicking off one of her boots in the process. Meanwhile, subscribers to Globacom are exchanging hi-fives while having a ball on the network.
The commercial also highlights one of the common hustles youths engage in which is juice and smoothie-making. A fruit seller receives a call on a Glo line detailing the order of a client. She then communicates this to a delivery van which promptly delivers the consignment.
An unsatisfied customer, a lady, breaks into tears as her videos are not downloading. She sends all her drinks flying with a kick. She later takes a bike to join the Globacom party where netizens are having a ball, dancing and taking selfies.
In “Smart Home” TVC, Globacom demonstrates some of the possibilities in today’s tech-enabled world where household chores like switching the light on and off, turning on the tap and opening doors are done through remote control.
Nollywood stars, Sola Sobowale and Mama G (Patience Ozokwor) attend an “end-of-the-year party” organized by Mama Gee’s daughter. At the party, Sobowale follows her daughter to the rest room and is taken aback when the door opens on its own accord. She looks behind the door for who or what opened the door.
Continuing her search, Sobowale goes to the living room where she relaxes on the settee and is even admiring Mama G’s picture in a photo frame she picked up when the fan and light bulbs were turned on by Mama G and her daughter who were monitoring her movement on their smartphone from outside unknown to Sobowale while the rest of the party looked on.
The same thing happens at the rest room when Mama G and her daughter turn on the tap in the wash-hand basin remotely to startle Sobowale and her daughter who bolts out of the house, hollering “there is something opening the door, switching the lights!” Mama G then retorts, “nothing to worry about” and Odunlade rounds it off with “Na Glo 4G dey run things”.
Sobowale later has her revenge when she scares Mama G and her daughter as they pass by her car which suddenly start beeping in panic mode, with Sobowale dangling the remote control with a victory smile on her face.
Zenith Bank Plc has announced the opening of its Côte d’Ivoire subsidiary, marking a pivotal achievement in the Group’s Pan-African expansion strategy.The official opening ceremony, scheduled to hold on Wednesday, April 29, 2026, is expected to attract senior government officials and regulators from Nigeria and Côte d’Ivoire, continental business leaders, and members of the diplomatic community, highlighting the strategic economic ties and investment opportunities between the two markets.The new subsidiary, licensed in December 2025 by the Ministry of Finance and Budget, Republic of Côte d’Ivoire, and regulated by the UMOA Banking Commission, will commence operations from its headquarters at SCI Wall Street, Avenue Noguès, Plateau, Abidjan.The launch represents a strategic move to deepen the Bank’s presence in Francophone West Africa and strengthen financial intermediation within the West African Economic and Monetary Union (WAEMU). Positioned as a gateway for cross-border trade and investment, Zenith Bank Côte d’Ivoire will focus on corporate banking, trade finance, local and offshore banking services, and structured financial solutions tailored to businesses operating across Africa and internationally.Commenting on the launch, the Group Managing Director/CEO, Dame Dr. Adaora Umeoji, OON, said: “From the very beginning, our Founder and Chairman, Jim Ovia CFR, set out to build a truly global brand with a strong presence across Africa and key international markets. The launch of Zenith Bank Côte d’Ivoire is a bold step in realising that vision; opening a strategic corridor into Francophone West Africa and reinforcing our commitment to facilitating trade, investment, and enterprise growth across the continent. As we continue to expand thoughtfully and strategically, we remain focused on delivering world-class banking solutions that connect African businesses to global opportunities.”The new subsidiary will be headed by MD/CEO Mr. Cédric Tano, a seasoned banking executive with over two decades of experience. Speaking ahead of the official opening, he said “We are proud to establish Zenith Bank’s presence in Côte d’Ivoire at a time of strong economic growth in the country and increasing regional integration. Our focus is to showcase the Zenith brand as a customer-centric institution that combines global best practices with deep local insight. We are well positioned to support businesses with innovative financing solutions, facilitate cross-border trade, and contribute meaningfully to the growth of the Ivorian economy and the wider WAEMU region.”The Côte d’Ivoire launch forms part of Zenith Bank’s broader continental growth strategy. In addition to the Anglophone countries where it currently operates, and in line with the expansion into the Francophone market, the Bank has commenced its entry process into the CEMAC (Central African Economic and Monetary Community) region, with Cameroon as the focal point. With a footprint already spanning Nigeria, Ghana, Sierra Leone, The Gambia, the United Kingdom, France, the UAE, and China, Zenith Bank continues to bridge African markets with global opportunities, enabling seamless trade and financial connectivity across the continent and beyond.
Founded in 1990, Zenith Bank has grown into one of Africa’s most respected banking institutions, boasting a robust capital base and a consistent track record of strong financial performance. For 16 consecutive years, the Bank has held the record of highest Tier-1 capital in the Nigerian banking industry. Built on the foundation of People, Technology, and Service, Zenith Bank continues to deliver innovative financial solutions while maintaining a disciplined approach to growth and risk management. Its performance has earned it numerous local and international recognitions and endorsements.
Guaranty Trust Holding Company Plc (GTCO Plc) is pleased to announce the 9th edition of the GTCO Food and Drink Festival, scheduled to hold from Friday, May 1st to Sunday, May 3rd, 2026, at GTCentre, Plot 1 Water Corporation Drive, Oniru, Victoria Island, Lagos.Geographic Reference
This year’s theme, “Everything Food and Drink,” captures the expansive nature of the Festival experience. It reflects not only the variety of cuisines on display but also the depth of stories behind them. Over the years, the GTCO Food and Drink Festival has grown far beyond a seasonal celebration to become a culturally significant platform where food and drink serve as a meeting point for storytelling, innovation, and opportunity. The Festival will feature 204 free retail stalls, showcasing the rich diversity and creativity of our food culture; from time-honoured traditional dishes preserved across generations, to bold contemporary interpretations of global cuisine, creating space for every flavour, every technique, and every craving to find expression.
Visitors can expect a rich programme featuring interactive masterclasses, live culinary demonstrations, food and wine tastings, and a vibrant marketplace showcasing small and medium-scale food businesses alongside established culinary brands. In addition to its wide range of food and drink offerings, the GTCO Food and Drink Festival is renowned for its family-friendly atmosphere, with a well-equipped play area and a variety of engaging activities for children, ensuring an unforgettable experience for the whole family.
Speaking ahead of the 2026 edition, the Group Chief Executive Officer of GTCO Plc, Segun Agbaje, emphasized the Festival’s continued evolution as both a cultural and economic enabler: “The GTCO Food and Drink Festival has, over the years, become a living expression of what we stand for as an institution: innovation, opportunity, and enterprise that is accessible to all. What makes this platform special is not just its scale, but its humanity. It brings together people from different walks of life around something universal—food and drink—and in doing so, it breaks barriers and builds connections that extend far beyond the event itself.”
Since inception, the GTCO Food and Drink Festival has positioned itself as one of Africa’s most prominent culinary gatherings, attracting participation from across Nigeria and increasingly from the wider continent and diaspora.
Admission remains free and open to all, reaffirming the Festival’s commitment to accessibility as a consumer-focused event that brings people together through food, drink, culture, and enterprise.
For more information on the event, please visit: https://foodanddrink.gtcoplc.com
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