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Glo enchants subscribers with techy TVCs
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Globacom has rolled out three enchanting television commercials to give wings to its products and services and create buzz among its various customers and other stakeholders.
The brand new TVCs currently enjoying airplay across Nigeria celebrate the techy ‘magic’ telecom subscribers can enjoy with the power of Glo 4G.
The first to be released was the 3D animation video featuring the masked one, Lagbaja, with his trademark talking drum and velvety-voiced Yemi Alade. This TVC got a lot of tongues wagging as Nigerians, especially techy youths, were tickled by the video.
The video opens with the computer generated characters of Yemi Alade and Lagbaja waltzing to Afrocalypso music popularized by him. They move to the lyrics powered by Yemi Alade who hit unimaginable music notes, complemented by the talking drums, while Lagbaja’s guttural voice acts as chorus. “Awesome, awesome.. mo so fun e… I need you, and you need me… awesome…ebube… awesome… e-bu-be-!..” they sing in the TVC.
Two commercials, dubbed “Emoji” and “Smart Home”, which equally demonstrate the effectiveness, dynamism and power of contemporary technology, aided by the social media, were thereafter rolled out by Globacom. The Emoji commercial conveys the various emotions of netizens whilst responding to issues and begins with the protagonist, a female, receiving a notification on her smartphone that “the party is banging”. The notification galvanizes her into action as she jumps on a motorbike, excited to join the fun.
As a result of this, the business man she was discussing with before receiving the notification is agitated and shouts “Na wa o!” in frustration as he repeatedly hits his knee on literally getting a red card through a bad telecommunication experience. The clip morphs into a football field where a player angrily storms out of the field, kicking off one of her boots in the process. Meanwhile, subscribers to Globacom are exchanging hi-fives while having a ball on the network.
The commercial also highlights one of the common hustles youths engage in which is juice and smoothie-making. A fruit seller receives a call on a Glo line detailing the order of a client. She then communicates this to a delivery van which promptly delivers the consignment.
An unsatisfied customer, a lady, breaks into tears as her videos are not downloading. She sends all her drinks flying with a kick. She later takes a bike to join the Globacom party where netizens are having a ball, dancing and taking selfies.
In “Smart Home” TVC, Globacom demonstrates some of the possibilities in today’s tech-enabled world where household chores like switching the light on and off, turning on the tap and opening doors are done through remote control.
Nollywood stars, Sola Sobowale and Mama G (Patience Ozokwor) attend an “end-of-the-year party” organized by Mama Gee’s daughter. At the party, Sobowale follows her daughter to the rest room and is taken aback when the door opens on its own accord. She looks behind the door for who or what opened the door.
Continuing her search, Sobowale goes to the living room where she relaxes on the settee and is even admiring Mama G’s picture in a photo frame she picked up when the fan and light bulbs were turned on by Mama G and her daughter who were monitoring her movement on their smartphone from outside unknown to Sobowale while the rest of the party looked on.
The same thing happens at the rest room when Mama G and her daughter turn on the tap in the wash-hand basin remotely to startle Sobowale and her daughter who bolts out of the house, hollering “there is something opening the door, switching the lights!” Mama G then retorts, “nothing to worry about” and Odunlade rounds it off with “Na Glo 4G dey run things”.
Sobowale later has her revenge when she scares Mama G and her daughter as they pass by her car which suddenly start beeping in panic mode, with Sobowale dangling the remote control with a victory smile on her face.
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ZenithBankPlcreaffirmeditscommitmenttoadvancingtrade,investmentandeconomiccooperationbetweenCanadaandAfricaastheHeadlineConferenceSponsorofthe6thCanada-AfricaBusinessConference, held on Wednesday, 24 June 2026 at Eko Hotel & Suites, Victoria Island, Lagos.OrganisedbytheCanada-AfricaChamberofBusiness,theconferencebroughttogetherahigh-levelCanadian business delegation representing 31 companies, alongside senior government officials, businessleaders, investors, policymakers, diplomats and development partners. The gathering set out to strengthencommercial relations between Canada and Africa and to position Nigeria as a strategic gateway for Canadianbusinesses seeking opportunities across the continent.The Canadian delegation comprised companies and institutions operating across financial services, security,mining andcritical minerals,legal andprofessional services, infrastructure, technology, healthcare, educationand clean energy. Among those present were GardaWorld, Dentons, Baywood Group, Element, Trilliant andother leading Canadian enterprises exploring commercial opportunities and strategic partnerships in Nigeria.The Executive Director of Zenith Bank Plc, Mr. Akin Ogunranti, who delivered the keynote address on behalfof the Group Managing Director/CEO, Dame Dr. Adaora Umeoji, OON, described the conference as a timelyplatform for deepening commercial partnerships between Canada and Africa amid shifting global economicrealities. He underscored Africa’s readiness to lead the next phase of global economic growth, stressing thatthecontinent now possessestheinstitutions,policy frameworks andpartnershipsrequiredtoturn its immensepotential into shared prosperity.“The question is not whether Africa is rich in potential. It is whether we can turn that potential into prosperityour people can feel. For the first time, the answer is yes, because of the machinery we are now building,” hesaid.RepresentingtheGovernorofLagosState,HisExcellencyMr.BabajideSanwo-Olu,thePermanentSecretary, Ministryof Commerce, Cooperatives, Trade andInvestment, Mr. Babatunde Onigbanjo,reaffirmedthe State Government’s commitment to fostering an enabling environment for investment and internationalpartnerships, and highlighted Lagos’ position as Nigeria’s commercial hub and gateway to African markets.“Canada bringstothe tableconsiderable expertise,capital, innovation,and astrong traditionof institutionbuilding.Africa,andindeedLagos,offerscale.Weoffertalent,creativity,marketopportunitiesandanincreasingly sophisticated business environment. Together, these strengths create a compelling foundationfor transformative partnership,” he said.Speaking at the event, the Deputy High Commissioner of Canada to Nigeria, Mr. Carlos Rojas-Arbulú, notedthattheconferencereflectsthegrowingmomentuminbilateralcommercialcollaborationbetweenbothcountries. He said: “The relationship between Canada and Nigeria is not new. It is rooted in diplomacy, trade,education,culture,migration,andshareddemocraticvalues.Buttoday,Ibelieveweareenteringanewchapter: one that is more ambitious, more practical, and more human.” -
TheChairoftheBoardoftheCanada-AfricaChamberofBusiness,PaulaCaldwellSt-Onge,highlightedNigeria’sgrowing economic significance,saying: “Nigeria’s growth isnot theoretical.It is alreadybeing built byNigerian entrepreneurs, investors, financial institutions, innovators and companies whose ambition reachesacross Africa and around the world.”She also acknowledged Zenith Bank’s role in advancing the conference’s objectives, stating: “Zenith Bank isnot only oneof Africa’s leadingfinancial institutions, it isthe capital behindwhat you seehere today, and itrepresents the skill, ambition, discipline, innovation and excellence that this conference seeks to showcase.”Theconferencefeaturedhigh-levelpaneldiscussionsonCanada-Africacommercialrelations,investmentopportunitiesacrossprioritysectors,andtheimplementationoftheAfricanContinentalFreeTrade Area(AfCFTA). The sessions brought together policymakers, business executives and industry experts to identifypracticalpathwaysforstrengtheningcommercialpartnershipsandacceleratingsustainableeconomicdevelopment.The conference is expected to strengthen Nigeria’s attractiveness as a destination for Canadian investment,while opening new opportunities for technology transfer, private sector collaboration, job creation and long-termeconomicgrowth.ItalsoreinforcesNigeria’spositionasastrategichubforbusinessesseekingtoaccess opportunities across Africa under the AfCFTA, supporting the country’s ambition to expand its role inregional and global trade.
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HabariPay Launches Maiden “HabariPay Impact Report 2025”, Showcasing Its Journey, Business Evolution, and Contributions to Digital Payments
HabariPay Limited, the fintech subsidiary of Guaranty Trust Holding Company Plc (“GTCO” or the “Group”), has unveiled its maiden HabariPay Impact Report 2025, providing stakeholders with a comprehensive account of the company’s evolution, innovation journey, business performance, and impact on the digital payments landscape.The report captures HabariPay’s transformation from a newly established fintech venture into one of Nigeria’s leading payment infrastructure providers, highlighting the milestones, strategic decisions, and investments that have shaped its growth. It showcases the company’s contributions to enabling digital commerce, supporting businesses, strengthening payment infrastructure, and expanding financial access through technology-driven solutions.The HabariPay Impact Report 2025 also highlights the company’s strong financial and operational performance, the growth of the Squad platform, and the development of infrastructure that powers payment acceptance, switching, transfers, merchant services, and value-added solutions. The publication further explores the role of innovation, talent development, and ecosystem partnerships in driving the company’s success.Speaking on the launch of the report, the Managing Director of HabariPay, Eduofon Japhet, said: “As a technology-driven company, we believe that impact extends beyond financial performance. It is reflected in the businesses we enable, the merchants we support, the infrastructure we build, and the opportunities we create for the next generation of innovators. The HabariPay Impact Report 2025 captures this journey and demonstrates our commitment to creating sustainable value for customers, partners, and the broader economy.”She further added: “The HabariPay Impact Report 2025 represents more than a reflection on our achievements; it is a testament to the deliberate investments we have made in building sustainable payment infrastructure, empowering businesses, fostering innovation, and creating long-term value for our stakeholders. As we look ahead, we remain committed to expanding our capabilities, deepening our impact, and shaping the future of digital payments through technology-driven solutions that are secure, scalable, and inclusive.”The report also showcases HabariPay’s investments in innovation through initiatives such as the Take on Squad Hackathon and the Squad Hackademy, both of which are helping to develop future technology talent and accelerate the creation of practical solutions to real-world challenges.Looking ahead, the publication outlines HabariPay’s vision for the future, including continued investment in payment infrastructure, merchant solutions, digital innovation, and intelligent technologies that will shape the future of financial services.
To access the HabariPay Impact Report 2025, please click the below: https://squadco.com/impact-report/About HabariPayHabariPay Ltd is the fintech subsidiary of Guaranty Trust Holding Company Plc (GTCO), one of the largest financial services institutions in Africa with direct and indirect investments in a network of operating entities located in 10 countries across Africa and the United Kingdom.Licensed by the Central Bank of Nigeria (CBN), our goal is to support SMEs, micro merchants, large corporations, and other fintechs (Tech Stars) with the tools they need to thrive in an evolving digital economy and expand beyond their current market reach. HabariPay’s solutions include Squad, a full-scale digital payments toolkit to make in-person and online payments simpler, HabariPay Storefront, an e-commerce website to facilitate online purchases, Value-Added Services to help merchants access cost-effective and flexible airtime and data bundles to run their businesses, as well as a switching infrastructure that enables tech-focused businesses to optimise cost and make transactions more efficient.HabariPay’s contributions to Accelerating Digital Acceptance in Africa have not gone unnoticed–it received Mastercard’s Innovative Mobile Payment Solution Award at TIA 2022 for its innovative payment solution, SquadPOS.
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