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LASAA begins awareness campaign on regulation of outdoor adverts

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Lagos State Signage and Advertisement
Agency (LASAA) has tagged of the first phase of an awareness campaign to
sensitise the general public on the need for compliance with regulations
guiding outdoor advertisement in the state. The regulations cover on-
premise and on-premise signage displays as well as registration of mobile
adverts.
Speaking during one of the agency’s awareness campaign in Lagos,
Managing Director of LASAA, Prince Adedamola Docemo, said it is important
to sensitise and educate the public on the need to comply with the LASAA
law before the agency begins enforcement.
He noted that the exercise would provide another opportunity for LASAA to
remind clients on the importance of always being on the side of the law as
good individual and corporate citizens.
He urged Lagosians to cooperate with LASAA so that the state government
can successfully deliver the dividends of democracy to them through its
revenue optimization effort.
Also speaking, Deputy General Manager, Corporate Communication and
Strategy of LASAA, Mr. Temitope Akande, noted that LASAA has a tradition of
embarking on an awareness campaign to clients and the public in general in
FebruaryandMarcheveryyear.The campaign will focus on the need for

clients to be on the side of the law as enforcement would commence
afterwards, he said.
“Our plan is to utilise all available medium of communication to sensitise the
public on the need to register their advertising business signboards,
temporary campaigns, road shows and billboards as well as branded vehicles
to avoid falling foul of the enforcement drive that will follow this awareness
exercise. We plan to engage our clients across all platforms to achieve our
objective,” Akande said.
The Head of Mobile, Small Format and Temporary (MS&T) Department, Mr.
Adebayo Aluko, said the purpose of the awareness programme is to ensure
that at least 95 per cent compliance is achieved for all branded vehicles
operating in Lagos State and also boost the revenue of the agency vis a vis
that of the state.
“Hopefully, the enforcement on branded vehicles without the 2021 mobile
advert permit within the state will be minimal,” Aluko said.
Explaining that branded vehicles without valid permits are usually grounded
or impounded and made to pay the amount due before the vehicle is
released, Aluko appealed to owners of branded vehicles to follow due
process in good time and avoid enforcement and sanctions.
Hesaidtheagencyfrownsattheuseoffake mobile advert stickers,nothing
that the display of fake mobile advert permit stickers is a criminal offence
that is punishable under the law.
“For under declaration, vehicle owners are also sanctioned appropriately and
issued a line in line with the agency’s policy and for clients who comply on
time and are truthful and sincere with the number of branded vehicles they
have, the agency gives an incentive in the form of a discount,” he said.
Aluko said the response of Lagosians has been very impressive considering
the impact of the Covid-19 pandemic on businesses. He said the agency has
been up to speed with its revenue target and expressed the hope that the
target will be surpassed.
He added that LASAA is not focusing on revenue alone but also on the
regulation of the environment, in line with its mission. He advised clients to
ensure that their branded vehicles always look neat and presentable and to
avoid any form of indecent advertisement.
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Eid-el-Fitr: Araraume Salutes Muslims, Applauds Tinubu’s Leadership

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Senator Ifeanyi Araraume, a prominent chieftain of the All Progressives Congress (APC), has extended warm felicitations to Muslims in Nigeria and across the globe on the joyous occasion of Eid-el-Fitr.

In a statement to mark the end of Ramadan, Araraume highlighted the significance of the month long period of spiritual reflection, fasting, and devotion. “As Muslims gather with loved ones to share in the festivities, I join in the cheer, wishing everyone a blessed and peaceful Eid,” he said.

The Senator expressed profound appreciation to Muslim Nigerians for their contributions to the nation’s growth, describing their faith, resilience, and patriotism as beacons of hope. “Your unwavering commitment to Nigeria’s progress is truly commendable,” he stated.

As the country navigates its current challenges, Araraume called for unity, understanding, and collective effort. “Let us embrace the spirit of Eid, forgiveness, generosity, and kindness, to build a brighter future for ourselves and generations to come,” he urged.

Araraume also extended solidarity to President Bola Tinubu, a distinguished Muslim and the leader of APC, praising his visionary leadership and dedication to nation building. “President Tinubu’s commitment to serving Nigeria has been exemplary, and we assure him of our continued support,” he said.

Reaffirming the APC’s commitment to national prosperity, Araraume emphasized that the values of compassion, unity, and progress embodied by Eid align deeply with the party’s ethos. “As we mark this occasion, we reaffirm our dedication to creating a Nigeria where faith and ethnic background are not barriers to success,” he concluded.

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BREAKING: Tinubu, Starmer Meet as £746m Port Investment Deal Set for Signing

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President Bola Tinubu is currently meeting with United Kingdom Prime Minister Keir Starmer in a high-level bilateral engagement aimed at strengthening ties between Nigeria and Britain.

A statement by the Special Adviser to the President on Information and Strategy, Bayo Onanuga, on Monday, said the meeting will culminate in the signing of various Memoranda of Understanding and agreements, including those on trade, investment, defence, and cultural cooperation.

The statement said the meeting reinforces Nigeria’s commitment to deepening bilateral relations, attracting foreign investment, and modernising key infrastructure to support economic growth.

It added that a major highlight of the visit was the signing of a £746 million financing agreement between UK Export Finance, the Nigerian Ports Authority, and the Federal Ministry of Finance.

Morning Recap: Nigeria, Britain set for fresh security alliances, Saudi Arabia declares Friday Eid-el-Fitr, other top stories
The statement said the deal will fund the refurbishment of two key maritime infrastructures — the Lagos Port Complex (Apapa Quays) and the Tin Can Island Port Complex.

The President and the First Lady had earlier been the guests of their Majesties King Charles III and Queen Camilla at Windsor Castle.

Tinubu was accompanied by a high-profile delegation, including Senate President Godswill Akpabio; Attorney General and Minister of Justice, Prince Lateef Fagbemi; Minister of Solid Minerals, Dele Alake; Minister of Information and National Orientation, Idris Mohammed; and Minister of State for Foreign Affairs, Ambassador Bianca Ojukwu.

Other members of the delegation include Minister of Finance and Coordinating Minister of the Economy, Wale Edun; Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole; Minister of Culture and Creative Economy, Hannatu Musawa; Minister of Communications and Digital Economy, Bosun Tijani; Minister of Defence, Gen. Christopher Musa; National Security Adviser, Malam Nuhu Ribadu; and Director-General of the National Intelligence Agency, Mohammed Mohammed.

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Breaking: Senegal Lose AFCON Crown as CAF Declares Morocco Winners

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Morocco have been officially crowned champions of the 2025 Africa Cup of Nations after the CAF Appeal Board overturned the result of the final against Senegal. The decision comes after extraordinary scenes in Rabat where the Lions of Teranga walked off the pitch in protest, leading to a retrospective 3-0 forfeit victory for the host nation.

In a detailed statement, the CAF Appeal Board confirmed that the appeal lodged by the FRMF was “declared admissible in form and the appeal is upheld.” This landmark ruling effectively strips Senegal of what would have been their second continental crown, rewarding the hosts for a match that descended into chaos during extra time.

The roots of the controversy lie in a heated moment deep into stoppage time when Morocco’s Brahim Diaz went down in the box. While the referee initially waved play away, a VAR review resulted in a spot-kick for the hosts. This sparked a furious reaction from the Senegalese bench, with head coach Pape Thiaw instructing his players to return to the dressing room in a protest that lasted several minutes.

The CAF Appeal Board found that “the conduct of the Senegal team falls within the scope of Articles 82 and 84 of the Regulations of the Africa Cup of Nations.” By leaving the field of play, Senegal was deemed to have infringed on the regulations, leading to the administrative 3-0 defeat. The ruling sets aside the previous CAF Disciplinary Board decision and confirms that the protest lodged by Morocco has been fully upheld

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