MTN Nigeria has launched a unified customer engagement platform, EnGauge, designed to enable small-to-medium enterprise business owners administer transactions with customers, potentially increasing their productivity significantly.
According to a statement from the telco on Thursday, the app, developed in partnership with Ajua, an African start-up, offers innovative customer management solutions.
It said following installation and registration, businesses were automatically provided with a unique Unstructured Supplementary Service Data code that allows their customers to interact, transact and communicate with them in real-time.
“With MTN Engauge, entrepreneurs can securely receive payment, track transactions with each of their customers and glean valuable insights to serve them better based on their preferences and buying behaviour,” the statement said.
“Entrepreneurs have had to re-organise their core business models through backward and forward integration to maintain relevance. The EnGauge mobile application helps make this possible and seamless,” she said.
Founder and Chief Executive Officer of Ajua, Kenfield Griffith, said the app would help solve challenges SMEs experience, from digitally engaging their customers to cash management.
“With MTN as a partner and their reach across the continent, we believe MTN EnGauge will have a positive and impactful trajectory, driving transformational business growth for SMEs,” he added.