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P+ Measurement launches Nigeria’s first Broadcast Advert Analytics Audit Report
leading media measurement and evaluation agency, P+ Measurement Services, has announced the introduction of a dedicated Broadcast Analytics audit Reporting platform to help brands interpret their TV and radio advert compliance reports.
In a statement, the agency said the new solution, regarded as the first of its kind in the Nigerian marketing communications industry, would help brands transform their reports, usually in Excel sheets, into a smart and easy-to-navigate dashboard for easy interpretation.
Explaining how brands can leverage the innovative reporting dashboard to gain insights into their campaigns, Lead Consultant at P+ Measurement Services, Mr. Philip Odiakose, said companies can leverage the solution in two ways.
“We believe there’s a whole lot of intelligence buried in the dozens of reports by media monitoring agencies. We believe monitoring agencies need to go the extra mile to present their reports in a way that allows brand owners to easily draw insights from their placements and make smarter decision for the business,” he said.
“To achieve this, it’s either we handle your broadcast monitoring and auditing or you provide us with your broadcast compliance data sheet monthly. With our broadcast analytics solution, our goal is to replicate the same success we have recorded with the print and online media segments.
Odiakose, who said his team was also committed to empowering brand handlers with tools and skills to measure and scale the impact of their communication efforts.
A Media Analyst Associate at the agency, Gilbert Alasa, said the integrated solution offers marketing communications managers a single view of their marketing channels all on a single dashboard.
“As an agency, we have always advised clients to make measurement and evaluation a critical part of their campaign plans. Now, we have taken a step further to help communications managers measure the impact of their programs in an easy-to-understand reporting dashboard.
P+ Measurement Services is Nigeria’s first and leading independent PR measurement and evaluation agency in Nigeria providing detailed and unbiased media monitoring, measurement and performance audit solutions to businesses. A member of the US-based International Association for the Measurement and Evaluation of Communication, AMEC, P+ Measurement Services was recently announced as Best Media Monitoring and Measurement agency of the year by NMNA.
The Awujale and paramount ruler of Ijebuland, Oba Sikiru Kayode Adetona, has passed away at the age of 91.
The respected monarch reportedly died on Sunday, just hours after the announcement of the death of his longtime friend and former President, Muhammadu Buhari.
Mourning his passage, a prince of Ijebu, Prince Adedoyin Alatishe wrote on X, “Baami Ogbagba agbatewole , Erin wo. Omo anikilaya saagbu.”
Adetona, who ascended the throne in 1960, was one of Nigeria’s longest-reigning traditional rulers and widely revered for his contributions to the sociopolitical development of Ijebuland and Ogun State at large.
Former president muhammadu Buhari has died at a hospital in London this afternoon according to the family, He was former military head of state in 1983.
The family of the former president has announced the passing on of the former president, Muhammadu Buhari, GCFR, this afternoon in a clinic in London. May Allah accept him in Aljannatul Firdaus, Amin.”
Detials later
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Breaking : Tinubu returns to Abuja tonight after diplomatic visits to Saint Lucia, Brazil,Says Onanuga
President Bola Ahmed Tinubu is expected to arrive Abuja later tonight following a two-nation diplomatic tour that took him to Saint Lucia in the Caribbean and Brazil in South America.
His return was confirmed in a message posted on Saturday afternoon by the Special Adviser to the President on Information and Strategy, Mr. Bayo Onanuga, on his verified X handle, @aonanuga1956.
“President Bola Ahmed Tinubu returns to Abuja today after his two-nation visit to Saint Lucia and Brazil,” the presidential aide stated.
The President departed Nigeria on Saturday, June 28 for what was described as a strategic outreach aimed at strengthening ties with regions historically under-engaged in Nigeria’s diplomatic matrix.
His first stop was Saint Lucia, where he made a historic visit to build new ties and explore emerging partnerships with Caribbean states.
While in Saint Lucia, Tinubu interacted with regional leaders under the Organisation of Eastern Caribbean States (OECS), reinforcing Nigeria’s growing interest in Caribbean diplomacy and South-South cooperation.
He subsequently proceeded to Brazil to participate in the 17th BRICS Summit held in Rio de Janeiro.
On the sidelines of the summit, President Tinubu held a bilateral meeting with his Brazilian counterpart, President Luiz Inácio Lula da Silva.
The leaders co-chaired the Nigeria-Brazil high-level bilateral meeting , where they discussed mechanisms to boost trade, infrastructure financing, and cultural cooperation between Africa’s most populous country and Latin America’s largest economy.
With the President’s return, focus is expected to shift to domestic engagements and follow-up actions on the diplomatic and investment commitments made during his foreign tour.
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