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The SPARK of kindness that is impacting communities through FirstBank staff initiatives
Have you seen the videos on this link: https://www.firstbanknigeria.com/home/impact/crs-week/? Piece of advice: Please hold your handkerchief or make sure there is a good supply of tissue paper while you view.
The initiative that inspired the efforts and results seen in the videos is not a strange one but it has a way of surprisingly leaving people teary-eyed. Viewers tear up as they get to see the positive difference it has made in the lives of ordinary people in communities across Nigeria.
Many people across the country are familiar with SPARK – Start Performing Acts of Random Kindness – an initiative by First Bank of Nigeria Limited, West Africa’s premier banking institution with its impact woven into the fabric of society. SPARK was initiated to spread the message of kindness and inspire people to adopt kindness as a way of life. What many may not know is how much of a kindness revolution the initiative has birthed within FirstBank itself.
What started out in 2017 as a simple effort to reignite acts of kindness in the society through events that could help to reorient people towards the right values, has turned FirstBank itself into a massive kindness enterprise. The management and staff have become part of a giant machinery that constantly generates kindness. Staff of FirstBank are involved in several initiatives informed by their kind heart and disposition. A number of staff run private charities on the side, that help the underprivileged. A number are deeply involved in private charities run by other people. And every staff, by department or directorate, is involved in collective endeavours to make a positive difference with their touch of kindness in poor and challenged communities around them.
Tagged “SPARK Amplification”, the collective endeavours involve each department or directorate within the bank and its staff using an assigned month in the year to collectively identify and fund an impactful project in a challenged community. Executed as an internal initiative under the banner of SPARK, itself a part of the bank’s impactful Employee Volunteering and Giving programme, SPARK Amplification seeks to expand and deepen FirstBank’s involvement in its stakeholders’ communities through integration and institutionalisation of acts of random kindness.
In 2021, at least seven groups, comprising departments and directorates, took turns (in their assigned months) to fund and execute projects of their choice. The bank did not determine or contribute to support any of the projects. Each project was fully funded by the staff of the executing group, and each involved engagement through departmental champions. The projects ranged from visits and donations to the underprivileged, to business support, educational support and construction. In terms of impact or the difference made by the departmental projects, the reactions of the direct beneficiaries speak volumes.
They are only children. So, one must forgive the occupants of Treasure Care Home, Port-Harcourt Children Home and Atunda-Olu School for Physically Challenged in Abuja, Port Harcourt and Lagos respectively, if their best attempt at defining the word “corporate” is no more than a mere description of the men and women of the Corporate Banking Group of FirstBank. Even adults may struggle to do any better when totally overwhelmed by the visits and donations of teams of august visitors from the directorate who came calling in August 2021.
The staff of FirstBank’s Corporate Banking directorate, rather than allowing for unnecessary individualistic efforts and brilliance, aggregated all efforts and thus demonstrated that they understood the multiplied power and impact of corporate efforts. The result was the overflow of food items and other provisions delivered in Abuja and Port Harcourt, and in Lagos, water closets, empowerment training tools, food items and toiletries donated to the physically challenged children.
Even the 356 children in 16 orphanages and a hospice located in 11 cities across the country visited by the E-Business and Retail Products directorate could make a similar mistake if asked to define the concept of e-business. So, there should be a readiness to extend the same forgiveness to them. They were completely overwhelmed by the donation of back-to-school supplies and food items by the directorate. To create a deeper connection, men of the directorate cooked for the children in October 2021.
Demonstrating their full awareness of risks, especially security risks, the staff of the Risk Management directorate elected to construct a perimeter fence and security gate at St. Peters African Church Schools (I and II) in Oke-Aro, Ifo, Ogun State. November 2021 was the month that witnessed this intervention to mitigate against a serious security risk.
December 2021 was the month of the learned minds manning the bank’s Legal Services department. And as expected, they did not disappoint. Knowing the power of education to elevate the mind, to inform and correct, our learned friends channelled their efforts towards visiting the Ikoyi Custodial Centre of the Nigerian Correctional Service, in Lagos, to donate educational materials, tables, chairs and fans to support education of the inmates.
Earlier in 2021, May precisely, staff of the Marketing and Corporate Communications department had donated SPARK-branded umbrellas, tables, chairs and cash in support of small businesses. These small businesses were being run by petty traders around FirstBank head office (Samuel Asabia House) and an annex (Elephant House) in Lagos Island.
Staff of the Compliance department of the bank had chosen educational support as their project. The beneficiaries were students of Gbara Community Secondary School, Jakande, Lagos State. The students received mathematics and English language textbooks – the two compulsory subjects. This intervention was in June 2021. And in September 2021, staff of the Human Capital and Management Development department (HCMD) stormed the Makoko community in Lagos. Widows and aged women were the target. They received a large donation of food items and toiletries from the HCMD team.
The multi-million-naira projects by members of staff of the seven executing directorates and departments saw the staff committing about 10,000 volunteering hours, which value cannot be quantified in monetary terms. The projects directly impacted about 4,500 people across Nigeria’s 6 geopolitical regions. Many more thousands were indirectly impacted by the projects.
While the bank maintains its stance of not contributing to support any of the departmental efforts, it understands the need to spur staff to continue to champion and pursue worthy causes. So, the CEO’s Office matches the value from the directorate with the highest contributions. The November 2021 efforts of the staff of the Risk Management directorate put them in pole position to receive the matching grant, which the directorate will expend in execution of another project in this new year.
Demonstrating a true heart of service to humanity, the executive leadership of all the implementing directorates joined their team members to volunteer in the schools and homes visited.
And as the euphoria of the new year wanes and people begin serious efforts to make a success of 2022, staff of FirstBank are already raring to go. They kick off new rounds of implementing, by department, self-determined and -funded initiatives in underprivileged communities around them.
The Finance directorate will seek to set the tone for other directorates or departments as its staff embark on their own project this February. Technology and Services department will follow in March and give way to Corporate Transformation in April. May will see Customer Experience and Value Management (CEVM) in action.
Staff of Retail and Commercial Banking (Lagos and West) will take their turn in June ahead of Retail and Commercial Banking (North) in July. Then in August, the Corporate Responsibility and Sustainability (CR&S) Week will hold. This is a full week of community-impacting activities funded by the Bank.
Departmental interventions will resume in September with Retail and Commercial Banking (South), followed closely by Internal Audit in October. Staff of Public Sector Group will take over in November while staff of Treasury and Financial Institutions will seek to close the year on a high when they execute their project in December.
The line-up of First Bank directorates/departments set to take turns in 2022 to execute their own initiated and funded projects looks really promising. Benefitting communities in 2022 are likely to see more robust engagement by FirstBank departmental staff and more impactful projects. For anyone wondering what this could mean, they should endeavour to multiply by any figure above 1 (one) the visible impact of the projects they see in the videos on this link https://www.firstbanknigeria.com/home/impact/crs-week/.
They will not see any project in 2022, when the kindness revolution is set to go notches higher, that is less impactful than its 2021 version.
Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the unmissable lineup of street carnivals, concerts, plays, and festivals that keep Lagos, Abuja, Warri and Port Harcourt buzzing deep into the New Year. Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves.
For almost a decade, DIAV has quietly shaped the last few months of the year especially December as the season of vibe, through its First@arts initiative, and if you’ve ever danced shoulder-to-shoulder with thousands at a FirstBank-sponsored event, you’ll know exactly what that means.
2018: When the Vybe Began
December 2018 felt different. Nigerians were beginning to embrace “Detty December” as a tradition, and FirstBank cleverly caught the wave. The bank rolled out DecemberIssaVybe with free and discounted tickets to mega concerts and stage plays, pulling crowds that wanted premium vibes without premium stress. Wizkid, Davido, Burna Boy were headlining the big music festivals, while stage productions like “Moremi the Musical” got a new audience thanks to FirstBank’s push.
For the over 130-year-old FirstBank, “DecemberIssaVybe is a way of giving back during the festive season. It’s not just about music or theatre; it’s about connecting people, supporting the creative industry, and ensuring families make memories together.
Families who hadn’t been to the theatre in years found themselves seated side by side at Terra Kulture, watching Nigerian history come alive on stage. And for diaspora kids back home with “I just came back” energy? DIAV became their shortcut into Nigeria’s hottest events.
2019: The Year of Mega Concerts
By 2019, the Vybe was unstoppable. DecemberIssaVybe became synonymous with front-row seats at Davido’s “A Good Time” concerts, Kizz Daniel’s explosive Lagos show, and of course, the unforgettable Wizkid Starboy Fest. But it wasn’t just music. DIAV sponsored families into “Mad About You”, a romantic stage play that had couples rediscovering love, and rolled out tickets to AY Live Comedy Show, proving that December isn’t just about music — it’s about laughter too. By year’s end, DIAV had cemented itself as a December passport.
2020: The Pandemic Pause
2020 was strange for everyone. COVID-19 clipped the wings of live entertainment. But even then, FirstBank didn’t fold its arms. DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring families could still bond over art and entertainment from the safety of their homes. It wasn’t the usual sweaty concert hall, but for many, DecemberIssaVybe campaign was proof that even in tough times, music and theatre are powerful connectors.
2021: The Big Comeback
With restrictions easing, Nigerians were desperate for a proper December. DIAV answered in full colour. Imagine a December where Adekunle Gold (AG Baby) sang his heart out at sold-out shows, Simi serenaded lovers, and Fireboy lit up the stage with “Peru” before it became an international anthem.
Families returned to KAKADU the Musical, friends reunited at comedy festivals, and for diasporans who hadn’t been home since 2019, the Vybe was a welcome mat rolled out in sound and laughter.
2022: The Golden Year
By 2022, DIAV wasn’t just an add-on to December, it was the main dish. That year, Asake’s breakout concerts shook Lagos, Burna Boy’s Love, Damini show was an electric storm, and the theatre scene — from The King Must Dance Naked to Awo The Musical — had DIAV stamping tickets for culture lovers.
2023: A Night of Queens
DecemberIssaVybe 2023 brought something fresh to the table with “A Night of Queens”, an all-female musical showcase at Eko Convention Centre. It was a dazzling lineup: Tiwa Savage, Simi, Teni, Yemi Alade, Waje, Niniola and Dope Ceaser all shared the stage in one unforgettable night of music.
FirstBank also sponsored the revival of Kakadu the Musical at MUSON Centre — a play that blends highlife, Afrobeat, soul and pop with the turbulent history of 1960s Nigeria. Meanwhile, families trooped out for Ali Baba’s January 1st concert and Basketmouth Unprovoked, while diaspora returnees shared DIAV tickets proudly on Instagram.
2024: From Comedy to Culture
Last December opened with a bang: Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium. The crowd roared as Kenny Blaq, DJ Neptune, Aproko, MC Monica, and OvyGodwin delivered a high-energy mix of music and stand-up.
At the same time, FirstBank sponsored Motherland the Musical, Street Souk at Harbour Point, A True Christmas Story, and family-friendly events like Eko Hotel Pride Land Adventures and the Calabar Carnival Festival.
Reflecting on the season, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications said: “FirstBank is facilitating memorable homecoming and unforgettable experiences in December with family reunions, concerts and festivals. DecemberIssaVybe isn’t just about entertainment — it’s about the cultural glue for Nigerians everywhere.
Across the years, DIAV has done more than hand out tickets. It has fuelled the creative economy by investing in theatre, comedy, and music. Families and friends have been reunited, turning concerts into bonding sessions. Given the diaspora a homecoming anchor, it has blended the “I just came back” energy with Nigerian hospitality.
In a country where December is both the busiest and most joyful month, DIAV has positioned FirstBank not just as a financial giant, but as a lifestyle brand that understands culture.
2025: The Vybe Is Loading
Now here we are, on the cusp of another December. Whispers are already flying: who will headline the 2025 DecemberIssaVybe experience? Will it be another electrifying Davido Timeless Experience? Will Asake shut down Lagos again? Will Burna Boy, Rema, Tems, or Ayra Starr bring home the global magic? Or will DIAV surprise everyone with a mix of music legends and fresh new voices?
What’s certain is that FirstBank will once again hold the keys to the hottest tickets in town — concerts, fashion, culture, musicals, plays, comedy shows — all to be rolled out on their social media handles, where lucky fans can get premium access.
So, whether you are keeping it real in Naija or you are planning to visit, DecemberIssaVybe 2025 is coming, and FirstBank is about to make it unforgettable.
By Bolaji Israel
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Access Bank Appoints Mr. Innocent Ike As Substantive GMD/CEO, Recognises Contributions Of Ms Bolaji Agbede As Acting CEO
Access Holdings (‘Access Holdco’ or ‘the Company’) today announces the appointment of Mr. Innocent Ike as the substantive Group Managing Director/Chief Executive Officer of the Company, effective August 29, 2025, following the receipt of regulatory approval.
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ZENITH BANK MARKS 35 YEARS ANNIVERSARY IN GRAND STYLE, RECOGNISES PIONEER CUSTOMERS AND LONG-SERVING STAFF
L-R: Representative of the Nigerian First Lady and Secretary to the Lagos State Government, Barr. Bimbola Salu-Hundeyin; Chief of Staff to Ekiti State Governor, Mr. Adeniyi Adebayo; Group Managing Director/CEO, Zenith Bank Plc, Dame Dr. Adaora Umeoji, OON; Governor of Lagos State, Mr. Babajide Sanwo-Olu; Wife of the Founder & Chairman of Zenith Bank Plc, Mrs. Kay Ovia; Vice President, Federal Republic of Nigeria, Senator Kashim Shettima, GCON; Founder & Chairman, Zenith Bank Plc, Jim Ovia, CFR; Governor of Borno State, Prof. Babagana Zulum; Governor of Ondo State, Mr. Lucky Aiyedatiwa; Deputy Governor of Osun State, Prince Kola Adewusi; Chairman of Access Holding Plc, Mr. Aigboje Aig-Imoukhuede, CFR; Minister of Industry, Trade & Investment, Dr. Jumoke Oduwole; and the Publisher of Thisday Newspaper, Prince Nduka Obaigbena at the Zenith Bank 35th Anniversary and Chairman’s Dinner held at Eko Hotel & Suites, Victoria Island, Lagos, at the weekend.
Amidst pomp and pageantry layered with a mixture of glitz and glamour, Zenith Bank Plc marked its 35th year anniversary with a commemorative Chairman’s Dinner at the Eko Convention Centre, Eko Hotels & Suites, Victoria Island, Lagos on Friday, August 15, 2025. In recognition of their immense contributions to the success of the brand, the bank also presented commemorative awards and plaques to pioneer customers and long-serving staff, who have served meritoriously for 25 years and above. The ceremony brought together key stakeholders of the bank including customers, staff (past and present), regulators, partners, and friends, who all came together to celebrate 35 years of excellent and innovative banking services that has propelled the banking giant to the peak of Nigeria’s financial industry. Among the eminent personalities who graced the occasion were the Vice President, Federal Republic of Nigeria, Senator Kashim Shettima, GCON; Governor of Lagos State, Mr. Babajide Sanwo-Olu; Governor of Ondo State, Mr. Lucky Aiyedatiwa; Governor of Taraba State, Dr. Agbu Kefas; Governor of Borno State, Prof. Babagana Zulum; Governor of Delta, Rt. Hon. Sheriff Oborevwori, who was ably represented by the Deputy Governor, Sir. Monday Onyeme; Alhaji Aliko Dangote, GCON; and former governors Peter Obi and Udom Emmanuel (also an alumnus of Zenith Bank).In her welcome address, the Group Managing Director/ Chief Executive of Zenith Bank Plc, Dame Dr. Adaora Umeoji, OON applauded the Founder and Chairman, Jim Ovia, CFR for his foundational role in building the structures for what has today become a shining example of excellence in the Nigerian banking industry and a globally recognised financial institution. She described him as “the Godfather of modern banking and the Nostradamus of our time, who through sheer tenacity, foresight, and uncompromising integrity transformed a modest vision into the financial powerhouse we celebrate today”.In his goodwill message, the Vice President, Federal Republic of Nigeria, Senator Kashim Shettima, GCON, a proud alumnus of the bank, praised the Founder and Chairman of Zenith Bank Plc, Jim Ovia, CFR for being at the heart of the very successful brand that today stands as Nigeria’s largest bank by Tier-One capital. According to him, “Long before technology became the bloodstream of global finance, Jim Ovia had already woven it into the DNA of Nigerian banking industry. He introduced innovation not as a fashion but as a philosophy, placing Zenith Bank on a path where excellence is not an ambition but a standard. Yet his true signature is not only on the balance sheet. For Jim Ovia, the people make an institution. His greatest investment has been in human capital – in transferring his experience and sense of adventure to generation after generation of bankers and investors forged at Zenith Bank”.
Also speaking at the event, the Founder and Chairman of Zenith Bank, Jim Ovia, CFR expressed its immense appreciation to all guests for joining the bank in celebrating this momentous occasion. He thanked the bank’s esteemed customers and shareholders for their trust, confidence and shared vision; the regulators, for their guidance over the years; his friends and partners, for being a constant source of strength; the Zenith Bank family led by the exceptional Group Managing Diector/CEO, Dame Dr. Adaora Umeoji, OON, for their loyalty and commitment; and his beloved wife and family for their love and support.Founded in May 1990, Zenith Bank has grown from humble beginnings into one of Africa’s leading financial institutions with branches across the 36 states of the federation and the FCT, Abuja as well as subsidiaries in the United Kingdom, Ghana, Sierra Leone, Gambia, France, UAE and a representative office in China.
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