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The SPARK of kindness that is impacting communities through FirstBank staff initiatives
Have you seen the videos on this link: https://www.firstbanknigeria.com/home/impact/crs-week/? Piece of advice: Please hold your handkerchief or make sure there is a good supply of tissue paper while you view.
The initiative that inspired the efforts and results seen in the videos is not a strange one but it has a way of surprisingly leaving people teary-eyed. Viewers tear up as they get to see the positive difference it has made in the lives of ordinary people in communities across Nigeria.
Many people across the country are familiar with SPARK – Start Performing Acts of Random Kindness – an initiative by First Bank of Nigeria Limited, West Africa’s premier banking institution with its impact woven into the fabric of society. SPARK was initiated to spread the message of kindness and inspire people to adopt kindness as a way of life. What many may not know is how much of a kindness revolution the initiative has birthed within FirstBank itself.
What started out in 2017 as a simple effort to reignite acts of kindness in the society through events that could help to reorient people towards the right values, has turned FirstBank itself into a massive kindness enterprise. The management and staff have become part of a giant machinery that constantly generates kindness. Staff of FirstBank are involved in several initiatives informed by their kind heart and disposition. A number of staff run private charities on the side, that help the underprivileged. A number are deeply involved in private charities run by other people. And every staff, by department or directorate, is involved in collective endeavours to make a positive difference with their touch of kindness in poor and challenged communities around them.
Tagged “SPARK Amplification”, the collective endeavours involve each department or directorate within the bank and its staff using an assigned month in the year to collectively identify and fund an impactful project in a challenged community. Executed as an internal initiative under the banner of SPARK, itself a part of the bank’s impactful Employee Volunteering and Giving programme, SPARK Amplification seeks to expand and deepen FirstBank’s involvement in its stakeholders’ communities through integration and institutionalisation of acts of random kindness.
In 2021, at least seven groups, comprising departments and directorates, took turns (in their assigned months) to fund and execute projects of their choice. The bank did not determine or contribute to support any of the projects. Each project was fully funded by the staff of the executing group, and each involved engagement through departmental champions. The projects ranged from visits and donations to the underprivileged, to business support, educational support and construction. In terms of impact or the difference made by the departmental projects, the reactions of the direct beneficiaries speak volumes.
They are only children. So, one must forgive the occupants of Treasure Care Home, Port-Harcourt Children Home and Atunda-Olu School for Physically Challenged in Abuja, Port Harcourt and Lagos respectively, if their best attempt at defining the word “corporate” is no more than a mere description of the men and women of the Corporate Banking Group of FirstBank. Even adults may struggle to do any better when totally overwhelmed by the visits and donations of teams of august visitors from the directorate who came calling in August 2021.
The staff of FirstBank’s Corporate Banking directorate, rather than allowing for unnecessary individualistic efforts and brilliance, aggregated all efforts and thus demonstrated that they understood the multiplied power and impact of corporate efforts. The result was the overflow of food items and other provisions delivered in Abuja and Port Harcourt, and in Lagos, water closets, empowerment training tools, food items and toiletries donated to the physically challenged children.
Even the 356 children in 16 orphanages and a hospice located in 11 cities across the country visited by the E-Business and Retail Products directorate could make a similar mistake if asked to define the concept of e-business. So, there should be a readiness to extend the same forgiveness to them. They were completely overwhelmed by the donation of back-to-school supplies and food items by the directorate. To create a deeper connection, men of the directorate cooked for the children in October 2021.
Demonstrating their full awareness of risks, especially security risks, the staff of the Risk Management directorate elected to construct a perimeter fence and security gate at St. Peters African Church Schools (I and II) in Oke-Aro, Ifo, Ogun State. November 2021 was the month that witnessed this intervention to mitigate against a serious security risk.
December 2021 was the month of the learned minds manning the bank’s Legal Services department. And as expected, they did not disappoint. Knowing the power of education to elevate the mind, to inform and correct, our learned friends channelled their efforts towards visiting the Ikoyi Custodial Centre of the Nigerian Correctional Service, in Lagos, to donate educational materials, tables, chairs and fans to support education of the inmates.
Earlier in 2021, May precisely, staff of the Marketing and Corporate Communications department had donated SPARK-branded umbrellas, tables, chairs and cash in support of small businesses. These small businesses were being run by petty traders around FirstBank head office (Samuel Asabia House) and an annex (Elephant House) in Lagos Island.
Staff of the Compliance department of the bank had chosen educational support as their project. The beneficiaries were students of Gbara Community Secondary School, Jakande, Lagos State. The students received mathematics and English language textbooks – the two compulsory subjects. This intervention was in June 2021. And in September 2021, staff of the Human Capital and Management Development department (HCMD) stormed the Makoko community in Lagos. Widows and aged women were the target. They received a large donation of food items and toiletries from the HCMD team.
The multi-million-naira projects by members of staff of the seven executing directorates and departments saw the staff committing about 10,000 volunteering hours, which value cannot be quantified in monetary terms. The projects directly impacted about 4,500 people across Nigeria’s 6 geopolitical regions. Many more thousands were indirectly impacted by the projects.
While the bank maintains its stance of not contributing to support any of the departmental efforts, it understands the need to spur staff to continue to champion and pursue worthy causes. So, the CEO’s Office matches the value from the directorate with the highest contributions. The November 2021 efforts of the staff of the Risk Management directorate put them in pole position to receive the matching grant, which the directorate will expend in execution of another project in this new year.
Demonstrating a true heart of service to humanity, the executive leadership of all the implementing directorates joined their team members to volunteer in the schools and homes visited.
And as the euphoria of the new year wanes and people begin serious efforts to make a success of 2022, staff of FirstBank are already raring to go. They kick off new rounds of implementing, by department, self-determined and -funded initiatives in underprivileged communities around them.
The Finance directorate will seek to set the tone for other directorates or departments as its staff embark on their own project this February. Technology and Services department will follow in March and give way to Corporate Transformation in April. May will see Customer Experience and Value Management (CEVM) in action.
Staff of Retail and Commercial Banking (Lagos and West) will take their turn in June ahead of Retail and Commercial Banking (North) in July. Then in August, the Corporate Responsibility and Sustainability (CR&S) Week will hold. This is a full week of community-impacting activities funded by the Bank.
Departmental interventions will resume in September with Retail and Commercial Banking (South), followed closely by Internal Audit in October. Staff of Public Sector Group will take over in November while staff of Treasury and Financial Institutions will seek to close the year on a high when they execute their project in December.
The line-up of First Bank directorates/departments set to take turns in 2022 to execute their own initiated and funded projects looks really promising. Benefitting communities in 2022 are likely to see more robust engagement by FirstBank departmental staff and more impactful projects. For anyone wondering what this could mean, they should endeavour to multiply by any figure above 1 (one) the visible impact of the projects they see in the videos on this link https://www.firstbanknigeria.com/home/impact/crs-week/.
They will not see any project in 2022, when the kindness revolution is set to go notches higher, that is less impactful than its 2021 version.
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Body of Bank CEOs Delivers Critical Relief to Flood Victims in Niger State, Pledges Continued Support
Pix 1 L-R: Registrar & Chief Executive of the Chartered Institute of Bankers of Nigeria (CIBN) Akin Morakinyo; Managing Director and Chief Executive Officer of Keystone Bank Limited, Mr. Hassan Imam; Group Managing Director/Chief Executive, Zenith Bank, Dame (Dr.) Adaora Umeoji; The Executive Governor of Niger State, His Excellency, Governor Mohammed Umaru Bago; Chairman, Body of Bank CEOs and Group Managing Director/CEO, United Bank for Africa (UBA) Plc, Oliver Alawuba; Managing Director Taj Bank Mr. Hamid Joda; and Secretary to the Government of Niger State (SSG), Alhaji Abubakar Usman during the donation of relief materials from the Body of Bank CEOs in Nigeria, aimed at supporting victims of the recent devastating floods in Mokwa Local Government Area held at the Niger State House in Abuja at the weekend.
The Executive Governor of Niger State, His Excellency, Governor Mohammed Umaru Bago; Chairman, Body of Bank CEOs and Group Managing Director/CEO, United Bank for Africa (UBA) Plc, Oliver Alawuba during the donation of relief materials from the Body of Bank CEOs in Nigeria, aimed at supporting victims of the recent devastating floods in Mokwa Local Government Area held at the Niger State House in Abuja at the weekend
Pix 3: L-R: Managing Director and Chief Executive Officer of Keystone Bank Limited, Mr. Hassan Imam; Group Managing Director/Chief Executive, Zenith Bank, Dame (Dr.) Adaora Umeoji; The Executive Governor of Niger State, His Excellency, Governor Mohammed Umaru Bago; Chairman, Body of Bank CEOs and Group Managing Director/CEO, United Bank for Africa (UBA) Plc, Oliver Alawuba; and Managing Director Taj Bank Mr. Hamid Joda, during the donation of relief materials from the Body of Bank CEOs in Nigeria, aimed at supporting victims of the recent devastating floods in Mokwa Local Government Area held at the Niger State House in Abuja at the weekend.
In a heartwarming display of corporate social responsibility and solidarity, a consortium of Nigerian Bank CEOs, has pledged significant support to alleviate the suffering of flood victims in Niger State
The Executive Governor of Niger State, His Excellency, Governor Mohammed Umaru Bago on Saturday in Abuja received relief materials from the Body of Bank CEOs led by its Chairman, Mr Oliver Alawuba.
The gesture is aimed at supporting victims of the recent devastating floods in Mokwa Local Government Area of the state.
Oliver Alawuba who is also the Group Managing Director/CEO of United Bank for Africa(UBA), led the delegation to the Niger State Government house Abuja, where they presented essential relief items, including bags of rice, beverages, vegetable oil, and mattresses, valued at millions of naira.
The devastating floods, which have affected thousands of families in the region, have prompted the banking community to come together in a show of empathy and support to those displaced and affected by the disaster.
In his address, Alawuba expressed the banking industry’s deep sympathy for the affected communities and reaffirmed their dedication to sustainable support while pointing out that the gesture underscores the banking sector’s commitment to corporate social responsibility and humanitarian intervention especially in times of crisis.
He said, “Today, we stand with the people of Niger State in their time of need. We want you to know that we feel your pain and we give you our firm resolve to assist in rebuilding lives. This donation is just the beginning; we pledge continued collaboration with the Niger State Government to ensure long-term recovery and resilience.”
Other top CEOs and executives at the presentation included by the Group Managing Director/Chief Executive of Zenith Bank, Dame (Dr.) Adaora Umeoji, the Registrar and Chief Executive of the Chartered Institute of Bankers of Nigeria (CIBN), Mr. Akin Morakinyo, Managing Director and Chief Executive Officer of Keystone Bank Limited, Mr. Hassan Imam; Managing Director Taj Bank Mr. Hamid Joda; Secretary to the Government of Niger State (SSG), Alhaji Abubakar Usman senior government officials, banking executives, and media representatives, marking a significant step in public-private collaboration for humanitarian relief.
Governor Bago, who received the relief materials on behalf of the state, commending the banking sector for its timely intervention.
“This gesture reinforces the critical role of private-sector partnerships in disaster response,” Governor Bago stated. “We are grateful for this support and look forward to deeper collaboration in safeguarding our communities against future challenges. On behalf of the good people of Niger State, particularly the affected families in Mokwa, I extend our sincerest thanks for this timely and compassionate intervention,” Bago stated.
“The recent floods in the state brought immense hardship to the people, displacing families, destroying livelihoods, and disrupting communities and the banking sector, under the leadership of Alawuba and his esteemed colleagues, has demonstrated that beyond financial stewardship, they are true partners in national development and humanitarian service.
This donation is not just about the physical items; it is a symbol of hope, resilience, and the unwavering support of Nigeria’s financial institutions in times of need. It reassures our people that they are not forgotten, the governor stated.
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FirstBank, the West Africa premier bank and financial inclusion services provider, is thrilled to announce that its Corporate University, FirstAcademy, has been awarded the Gold Award for Best Corporate University in Social & Climate Change at the Global Council of Corporate Universities (GlobalCCU) Awards 2025.
This highly acclaimed award recognises FirstAcademy’s outstanding commitment to driving social and climate change learning initiatives, aligning its learning and development programs with internal stakeholder needs, and promoting Corporate Social Responsibility (CSR).
The GlobalCCU Awards is a prestigious, biannual recognition of excellence in corporate universities, setting the highest standard for the industry. With a rich 12-year history dating back to its inaugural ceremony in Paris in 2013, the awards have consistently honoured outstanding Corporate Universities, learning and development structures worldwide. The GlobalCCU Awards celebrate institutions that create remarkable value for people, businesses, society and the planet.
FirstBank’s FirstAcademy exemplifies this mission by earning the Gold Award for Best Corporate University in Social & Climate Change at the 2025 ceremony in Paris, France. This distinction reflects FirstAcademy’s dedication to fostering sustainability and environmental responsibility; developing impactful learning initiatives that transcends traditional corporate training, with broader societal goals; integrating climate action into its portfolio and operations; expanding climate finance offerings and developing a climate action capacity building training program.
FirstAcademy was inaugurated in 2012 as the Bank’s designated corporate academy designed to provide structured talent development, knowledge management and culture change initiatives. One major objective of the academy is to equip staff with the requisite knowledge and skills required to deliver on the Bank’s strategic aspirations and to thrive in an ever-evolving work environment while contributing to social and environmental responsibility.
According to the Founder and Chairman of the GlobalCCU Awards, Annick Renaud-Coulon, “FirstAcademy is an outstanding Corporate University that is clearly the Best Corporate University globally for driving social and climate change learning initiatives.”
Congratulating FirstAcademy, the Founder and Chairman of the GlobalCCU Awards, Annick Renaud-Coulon, said “FirstAcademy is a very mature Corporate University which demonstrates a strong alignment with FirstBank’s vision of responsible banking and sustainable development, with clear support from senior leadership and a governance model that strategically connects learning to business priorities. Congratulations to FirstAcademy for setting a visionary standard in advancing meaningful social and climate change impact through learning and inclusive capacity building!”
In the words of Olayinka Ijabiyi, the Acting Group Head, Marketing and Corporate Communications, FirstBank “We are delighted to receive this international recognition for our efforts in promoting social responsibility and climate action. This award serves as a testament to our belief that businesses can be a force for good, driving transformation that extends beyond profit to create sustainable and equitable futures for all. FirstAcademy’s programs have not only enhanced employee skills but also contributed to the well-being of society and the environment.”
As FirstBank’s FirstAcademy continues to bridge the gap between corporate initiatives and community needs, it sets a leading example for corporate universities around the globe, inspiring others to follow suit in the quest for meaningful change.
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