news
Advocating for Nigerian Media Monitoring and Measurement Association (NiMMA)

One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies who can prove Public Relations ROO (Return on Objective) for good.
Over the years, measuring the true value of Public Relations has been the biggest challenge for the marketing communicator. Yes, indeed. Before the arrival of Independent PR measurement services, it used to be so nightmarish to calculate PR value with a 360 degrees approach.
Put literally, PR measurement and evaluation is investigating to see whether you met your set objectives and overall goal just as you promised in your strategic communications plan.
Today, there is wider recognition that public relations programmes can be measured and that there is strength in doing so. What this means is simple. It means that every communications professional whether in the kindergarten or expert level should be an advocate for measurement without necessarily seeking to control or lead the process. The Chief Insight Officer of leading and fastest growing was able to pluck a leaf from the law profession to put it simpler: “It is not right for you to be the accused, the judge and jury of your work.”
But wait a sec! Whose responsibility is it to measure whether a particular PR campaign sold or not? To get more insights on whose responsibility it is to audit ALL communications performance, kindly read,
Since measurement and evaluation programmes are part of a typical strategic communications plan, let’s just state the pain point right away – there is no Association of media monitoring and measurement for practitioners in Nigeria like it is in other climes. This is not just teary, it is also very unethical as the regular PR and advertising agencies have continued to accept media monitoring/traction briefs – the job of independent media monitoring and measurement experts.
In fact, if you offer a public relations measurement service in Nigeria or nurse the ambition to run a communications analytics business or even demand that PR demonstrates its value from time to time, then you should be bothered that the PR analytics industry does not have an Association of its own.
We all know the tremendous pressure about how people now demand that PR demonstrates its value. If this is a surefire, why is the industry still depending on sister associations like PRCAN and APCON to prove its own value?, a leading PR measurement and evaluation consultancy took a shot at this in 2016 . The measurement expert shouted itself hoarse, asking stakeholders to enable the process. This is 5 years down the line and no association yet for the noble industry. Should we conclude that all the efforts were in futility? No.
Setting up a Nigerian media monitoring and measurement body will not only help to make the industry invincible but also help practitioners to champion their own cause and truly operate independently as they ought to.
news
Just In : Awujale of Ijebuland,Sikiru Adetona, dies at 91

The Awujale and paramount ruler of Ijebuland, Oba Sikiru Kayode Adetona, has passed away at the age of 91.
The respected monarch reportedly died on Sunday, just hours after the announcement of the death of his longtime friend and former President, Muhammadu Buhari.
Mourning his passage, a prince of Ijebu, Prince Adedoyin Alatishe wrote on X, “Baami Ogbagba agbatewole , Erin wo. Omo anikilaya saagbu.”
Adetona, who ascended the throne in 1960, was one of Nigeria’s longest-reigning traditional rulers and widely revered for his contributions to the sociopolitical development of Ijebuland and Ogun State at large.
news
Breaking: Former president Muhammadu Buhari has Died at a clinic in London

Former president muhammadu Buhari has died at a hospital in London this afternoon according to the family, He was former military head of state in 1983.
The family of the former president has announced the passing on of the former president, Muhammadu Buhari, GCFR, this afternoon in a clinic in London. May Allah accept him in Aljannatul Firdaus, Amin.”
Detials later
news
Breaking : Tinubu returns to Abuja tonight after diplomatic visits to Saint Lucia, Brazil,Says Onanuga

President Bola Ahmed Tinubu is expected to arrive Abuja later tonight following a two-nation diplomatic tour that took him to Saint Lucia in the Caribbean and Brazil in South America.
His return was confirmed in a message posted on Saturday afternoon by the Special Adviser to the President on Information and Strategy, Mr. Bayo Onanuga, on his verified X handle, @aonanuga1956.
“President Bola Ahmed Tinubu returns to Abuja today after his two-nation visit to Saint Lucia and Brazil,” the presidential aide stated.
The President departed Nigeria on Saturday, June 28 for what was described as a strategic outreach aimed at strengthening ties with regions historically under-engaged in Nigeria’s diplomatic matrix.
His first stop was Saint Lucia, where he made a historic visit to build new ties and explore emerging partnerships with Caribbean states.
While in Saint Lucia, Tinubu interacted with regional leaders under the Organisation of Eastern Caribbean States (OECS), reinforcing Nigeria’s growing interest in Caribbean diplomacy and South-South cooperation.
He subsequently proceeded to Brazil to participate in the 17th BRICS Summit held in Rio de Janeiro.
On the sidelines of the summit, President Tinubu held a bilateral meeting with his Brazilian counterpart, President Luiz Inácio Lula da Silva.
The leaders co-chaired the Nigeria-Brazil high-level bilateral meeting , where they discussed mechanisms to boost trade, infrastructure financing, and cultural cooperation between Africa’s most populous country and Latin America’s largest economy.
With the President’s return, focus is expected to shift to domestic engagements and follow-up actions on the diplomatic and investment commitments made during his foreign tour.
-
news5 years ago
UPDATE: #ENDSARS: CCTV footage of Lekki shootings intact – Says Sanwo – Olu
-
news2 years ago
Environmental Pollutions : OGONI COMMUNITY CRIES OUT, THREATENS TO SHUT DOWN FIRSTBANK,SHELL OIL COMPANY OPERATIONS FOR NOT PAYING COURT AWARD
-
lifestyle5 years ago
Former Miss World: Mixed reactions trail Agbani Darego’s looks
-
health4 years ago
Chairman Agege LG, Ganiyu Egunjobi Receives Covid-19 Vaccines
-
lifestyle4 years ago
Obateru: Celebrating a Quintessential PR Man at 60
-
health5 years ago
UPDATE : Nigeria Records 790 new cases of COVID-19
-
politics3 months ago
Breaking : Oborevwori , Okowa others dumps PDP, defects to APC
-
news2 months ago
BREAKING: Tinubu swears in new NNPCL Board